2025 FEDA Annual Executive Leadership Conference


Dissecting AI for Business A


In his special guest presentation at the FEDA conference,


digital economy expert Erik Brynjolfsson will share how businesses can pinpoint


high-value AI applications by breaking down their operations.


s businesses navigate the burgeoning — and often confusing — artificial intelligence (AI) landscape, many have found themselves caught between making sense of the hype and leveraging the technology’s potential. At the 2025 FEDA Annual Executive Leadership Conference, Stanford professor and Workhelix co-founder Erik Brynjolfsson will cut through the sensationalism and offer attendees practical strategies for applying AI where it can most help their businesses.


During his special guest presentation on Sept. 12, The Digital Economy, AI and the Future of the Workforce, Brynjolfsson will explain how the key to unlocking AI’s potential lies not in chasing every novel application but in adopting a more granular and strategic perspective that identifies processes that have the potential to be improved by AI technologies. “Forget chasing shiny objects. The best way to find AI solutions that work is what I call the task-based approach,” Brynjolfsson says. “Break down your operations into individual tasks then analyze which ones involve prediction, optimization or pattern recognition — areas where AI excels. This focused method helps pinpoint the highest-value opportunities for AI applications within your specific business processes.” While Brynjolfsson’s presentation will offer practical guidance on how distributors and manufacturers can begin integrating AI into their operations, it will also zoom out to explore the broader economic shifts driven by emerging


By Bridget McCrea Contributing Writer


18 FEDA News & Views


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