“Instead of focusing solely on the fundamentals of launching a start-up venture and managing a small to mid-sized business, I reframed the entire course around the question of what it would take to build an enduring great company.”
— Jim Collins Business Researcher and Author, Good to Great
Building Truly Great Companies A self-described Socratic advisor to leaders in the
business and social sectors, Collins offers more than just academic theory. His website,
jimcollins.com, lists a plethora of freely available digital resources, including THE MAP and the Good to Great Diagnostic Tool, the latter of which is an excellent preparation guide for anyone attending Collins’ keynote sessions. The origins of THE MAP trace back to when Collins started his research and teaching career at Stanford. While developing a new syllabus for a class on entrepreneurship and small-business management, he typed out a course overview that challenged students with a lofty aspiration. “Instead of focusing solely on the fundamentals of launching a start-up venture and managing a small to mid-sized business, I reframed the entire course around the question of what it would take to build an enduring great company,” Collins writes in BE 2.0. “I fell in love with the question.”
Those early musings would serve as the foundation for THE MAP, a series of 12 questions that promote and support disciplined thought. Each question corresponds to one of the 12 input principles in THE MAP. The Good to Great Diagnostic Tool, meanwhile,
helps organizations assess where they stand in their journey to becoming great companies. Structured around the framework outlined in its namesake book, the tool outlines key principles identified through research on companies that made the leap to sustained greatness.
Distributors can use this tool to evaluate their practices and performance against these principles, covering areas such as leadership, people management, strategy, culture, and long-term vision. By honestly assessing their strengths and weaknesses in each area, organizations can pinpoint where they need to improve and develop a roadmap for implementing strategies for lasting success.
Get Ready to Go Great SESSION INFORMATION
Keynote Presentation From Good to Great Leaders Sept. 12, 10:25 a.m. – 12:00 p.m. MDT
As executives in the foodservice equipment and supplies industry listen to Collins’ presentation at the FEDA conference, they’ll be challenged to become introspective about the very essence of their organizations and their own leadership styles. For Collins, that sincere assessment is a necessary first step toward creating an organization that can excel in today’s market.
Jim Collins
Business Researcher and Author, Good to Great
Master Class with Jim Collins Sept. 12, 1:00-2:00 p.m. MDT
While transforming from good to great is an accomplishment in and of itself, it’s important to keep in mind the lessons of Collins’ other books. As he notes in How the Mighty Fall, even great institutions are vulnerable to decline. At the FEDA conference, Collins will help attendees understand how companies can avoid the self-inflicted mistakes that often cause them to wane. As he’s discovered through his decades of research, the journey from good to great is a continuous climb, and the organizations that endure at the top are those that make a commitment to inspiring and contributing beyond the bottom line.
16 FEDA News & Views
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