The MAP: 12 Questions for Building a Great Company
In developing THE MAP, Jim Collins identified 12 questions that can serve as a mechanism of disciplined thought for business executives and their teams. With each question, Collins has included suggested readings that business leaders can use to better understand the underlying principles.
1. Where are we on our journey to Level 5 leadership?
• Readings: Good to Great, Chapters 1 and 2; Great by Choice, Chapters 1 and 2; Good to Great and the Social Sectors, full monograph.
2. Do we practice First Who, with the right people on the bus and in the key seats?
• Readings: Good to Great, Chapter 3; BE 2.0, Chapter 2.
3. Where must we replace the Tyranny of the OR with the Genius of the AND?
• Readings: Built to Last, Chapter 1, Interlude, and Chapter 3.
4. What are the brutal facts, and how can we better live the Stockdale Paradox?
• Readings: Good to Great, Chapter 4.
5. Do we make disciplined decisions within the three circles of the Hedgehog Concept?
• Readings: Good to Great, Chapters 5, 6, and 7; Good to Great and the Social Sectors, full monograph.
6. What is our flywheel, and how far can it go?
• Readings: Good to Great, Chapter 8; Turning the Flywheel, full monograph.
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7. Have we embraced the 20-Mile March discipline in every element of our flywheel?
• Readings: Great by Choice, Chapter 3.
8. What bullets and cannonballs should we fire to renew and extend our flywheel?
• Readings: Great by Choice, Chapter 4; Turning the Flywheel, full monograph.
9. Where should we channel our productive paranoia, to avoid the five stages of decline?
• Readings: Great by Choice, Chapter 5; How the Mighty Fall.
10. Have we made the shift from time telling to clock building?
• Readings: Built to Last, Chapter 2; Great by Choice, Chapter 6.
11. How can we better embody preserve the core/stimulate progress, and do we need a BHAG?
• Readings: Built to Last, Chapters 4, 5, and 10; Good to Great, Chapter 9; BE 2.0, Chapter 4.
12. What is our return on luck – whether good luck or bad - and how can we increase it?
• Readings: Great by Choice, Chapter 7; BE 2.0, Chapter 5.
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