2025 FEDA Annual Executive Leadership Conference


Unpacking the Enduring Lessons of


In his keynote presentation at the FEDA conference, celebrated business researcher and author Jim Collins will share his framework for how distributors and manufacturers can move toward greatness.


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hen Jim Collins penned his best-known book, Good to Great: Why Some Companies Make the Leap… and Others Don’t, in 2001, he set out to answer a fundamental question that vexes every business executive and entrepreneur: How exactly do good companies become great companies? After five years of research into the performance of 1,435 companies over four decades, Collins found answers in 11 organizations that distinguished themselves through durable patterns of behavior and strategic choices. Twenty-four years and 4 million copies later, Good to Great remains one of the most influential business management books of this millennium. The principles Collins outlines, such as Level 5 Leadership (humble yet fiercely determined leaders), and the Hedgehog Concept (understanding what your organization can be the best at), are universal across industries, and its lessons have endured through two decades of economic shifts. It’s


By Bridget McCrea Contributing Writer


12 FEDA News & Views


Good to Great


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