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 the date, and you believe that this is the event you want to push for, make the call and ask for the date. If you are hesitant or unsure, then reach out to your contract ad-


 than you about the event, and they may also be aware of some conver- -  policy, especially if you have not gone through the challenge process with Athletics very often. Use them as a resource, a way to clarify your thinking, and to make sure you are picking the right spot. I remember when I started in the business, we lost two Rolling Stones shows to a tenant game. It was a professional team, but it was 


Photo Credit: Dafne Cholet


early lesson for me. Negotiating this process is often the most frustrat-    the road instead. Then, when the conference schedule arrives, the date  not going to completely avoid frustration like this, you can maximize your chances of successfully challenging dates by developing your relationships with all your booking contacts, fully understanding the booking policy of the university, and picking the best spots to make a stand and push for dates. FM


Jim Wynkoop, CFE, is general manager of Atlantic City’s Historic Boardwalk Hall.


IAVM 51


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