New Era Field & Buffalo Bills take action against game-day disrupters. By Emily Herr STADIUMS:
THE EFFECT OF VIRAL VIDEOS Photo Credit: Keith Allison
Today, we are in a day and age (for better or worse) where we can access news and media outlets instantaneously. In many ways, venue enhancements for our guests, since we have access to them 24 hours a day, 365 days a year. Teams and venues send emails, tweets, texts, ease of entry, promotions, gate enter- tainment elements, and the Fan Code of Conduct. We send these constant alerts to engage our fans and to set a standard for our guests, before they even begin their commute to the sta- dium. We focus on setting high ex- pectations of guest services and the experiences they will have once they do arrive. In sum, we spend countless hours focusing on how to put our venue in a positive light for our while they are here in our venues, but every day. However, what happens when this instant access to news, media,
you’ve put in to build a brand, tarnished by a few bad apples. What
48 Facility Manager Magazine
“But what happens when this instant access to news, media, social media, and viral videos work against you? All of the hard work you’ve put in to build a brand, tarnished by a few bad apples.”
In a venue that had an average of over 200 ejections and more than 20 arrests per game in 2010, we have worked extremely hard to change the fan behavior and ultimately the fan experience at New Era Field. In 2011, we had the least amount of Designated Driver ejections per game, we are averaging only one arrest per game, we responsibility-bowl-iii/), and we are sitting in the top three for most des- ignated driver pledges in the Nation- Bills team on Monday morning in the media, you may have no idea the put in by many to change these rowdy perceptions.
Some of the more notable videos this year that we have been bat- tling include fans jumping on tables, walking, running or jumping never a good feeling as a venue manager thinking your venue could single-handedly provide enough content for Deadspin all year!) While this may sway some people from coming to a game, or returning back to one, those of us directly involved, or those of us that have season tickets, know this is far from normal at New Era Field. When asked about these incidents by the media, we always keep it professional and
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