Cheryl Swanson, CFE
Executive Director Alerus Center
If I wasn’t doing this I’d be a: Health Care Administra- venue management.
Most impressive person I’ve ever met: Pope Francis. at the Vatican, but the Pope’s presence had a profound and permanent impression on me.
I unwind by: Outdoor activities – golf, biking, lakes, and pools, enjoying family, Cody the Chihuahua, and read- ing too. Of course, there are the baking frenzies that can calm the nerves when needed!!!
My favorite IAVM event I ever attended was: Pub- lic Facility Management School – now known as Venue Management School. I attended as a bookings manager and knew I wanted to be an executive director when I grew up!
One trait an up-and-coming venue manager should have is: Flexibility and resiliency. Must easily adapt to constant change.
One of my goals for this year is to: Present another successful Venue Management School. As Chair of the Board of Regents, we are commit- ted to continuous improvement to ensure the program remains relevant and meaningful. As my friend and previous Chair of the BOR Michael Marion always says, “Don’t mess it up!”
How do you plan to help elevate the profession: Continue to identify educational needs in an ever changing industry and provide appropri-
Where do you see new growth opportunities in the profession: Technology. Guests, fans, or attendees in a venue expect to be a part of the event whether it’s a concert, lecture, reception, or conference. Venues must provide technology so [guests] are fully informed and engaged in the experience.
How do you stay current with industry trends and developments: Constantly reading all sources, communicating with colleagues, bench- marking with other venues and service providers, and attending conferences and educational opportunities.
Who are three people you’d invite to a dinner party and why: My husband, because he is always with me, and my parents, because I miss the days when we could all have dinner together.
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Facility Manager Magazine
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