WHY NON-RECRUITERS ARE THE BEST RECRUITERS YOU HAVE
By Jeremy Eskenazi, SHRM-SCP
Not every recruiter can be an engineer, or a hair stylist, or an accountant. Tey know how to hire these roles, but not how to become them. On the flip side, it’s not as hard for every employee to act as a recruiter. In fact, recruiting power in each employee is often unrealized because we’re so busy relying on recruiters to be the only ones recruiting.
Tere was an incredible program once developed for a service industry company. Every manager in this company went through training to both spot and learn how to engage with potential candidates. A calling card was available to hand out to potential superstars, and managers could facilitate an introduction to a recruiter. Te candidate would always get a call and the managers received a referral bonus if there was a connection with the candidate—even if they were not hired. Te company paid managers for this time, and with a 20 percent success rate, a fruitful pipeline of high-quality candidates emerged.
What they learned was that just giving out the cards wasn’t enough—managers needed training to know what to look for! Tey needed a little of that magical recruiter eye. If a 20 percent success rate using resources you already have isn’t convincing enough, here are six more reasons why non-recruiters are the best recruiters you have.
Tey Far Surpass Your Post and Pray Method We know a lot of recruiters do this—get the generic job ad posted everywhere, then wait. You may get hundreds of applications, but most of them are not the right fit or don’t have the right experience. You end up spending heaps of time reading resumes that are not the right fit. Tis is not a strategic approach (or an effective one!). You need to do more than passively wait for people to come to you and investing in your untapped recruiting potential is a fantastic way to build your pipeline of better candidates.
Your Employees, Hiring Managers, and Top Performers Have a Very Clear Idea of Who Tey Want to Work Beside and What It Takes to be Successful at Your Company Once they know what roles you’re hiring for, give them tools to help you. Train them on how to be a recruiter so everyone is looking for talent that makes the workday, the product, and the customer experience better. Everyone wins when you do this and you become less fixated on referral rewards and more excited about the benefit of the team. Don’t lose sight of that recognition for their efforts to help with recruiting—it is important too. It may not be as motivating to get the right talent if you’re offering a bonus for volume of resumes over spotted potential talent.
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You Can Motivate and Inspire Your Own Team Helping Find Key Talent In Personal And Visible Ways Who wouldn’t want to be celebrated for their part in building a great workplace for themselves and their peers? One way to do this is to share broadly the talent each employee has brought into the team and thank them for it. Tank them in front of the company and through gestures that don’t come with strings. Tis means you shouldn’t hold referral bonuses for months on end to see if the new person works out. Teir job was to bring someone amazing into the organization and they did that!
If You Can Work Fast to Meet Tese Candidates the Non- Recruiters Bring You, Tey Will Want to Do It More and Feel More Credible Wearing Teir Recruiting Hat You may need to update your processes to be able to move faster to connect with this spotted talent. Don’t make them go through a long process or wonder if you’re going to get back to someone. Tis will not encourage them to bring you more superstars. Be ready to follow up with every single person the non-recruiters spot and refer!
If Tey Have the Time, Tey Can Be Very Effective Tink about the value of giving them one hour away from their day job to find you two more top performers like them. Giving the non-recruiters time to act as recruiters means paid time, or extra time paid to do this work that is so valuable. Asking people to do work that is not in scope is a terrible experience and does not entice them to say nice things about your brand or the culture. It suggests you don’t value their time! Tink about a few hours per week that they can be compensated to call people, go on LinkedIn to ask people if they are interested, or follow up with their professional associations. It will go a long way and help them feel good about helping in this effort.
Tey Don’t Need a Lot To Feel Appreciated Make sure you have a planned approach to show them that you value their effort, and that you are happy to have them helping bring the best people to join you. Beyond the splashy recognition that you can get into, take notice of the simple things in being thankful for their effort. Tey are giving their time and expertise to the process and learning how to be a non-recruiter does take a little bit of investment. Spend your money on a solid program that is easy to work with, giving time and resources to the training, and help your employees develop the skills to look for what you need—it’s an easy way to show appreciation for the huge scale you can get in your recruiting efforts.
TPI Turf News July/August 2023
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