WHY DIVERSITY AND INCLUSION MATTERS


Studies show D&I initiatives better connect sales teams to customers, improve retention and bolster the bottom line.


T


he trend toward implementing diversity and inclusion programs in businesses has grown stronger in recent years, especially as there has been a heightened focus on social issues and fairness. But the business case is equally strong. A McKinsey study of 366 public companies found that those in the top quartile for gender and ethnic diversity are 25 percent more likely to have fi nancial returns above their respective national industry medians. “More diverse companies,


34 FEDA News & Views


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