ZEPOLE


OPTIMIZED ITS E-COMMERCE SITE SO PHOTOS AND PAGES LOAD FASTER.


To break this negativity cycle, Beveridge says distributors must obliterate the six primary false narratives that are detrimental to their ability to recruit and retain top talent and outperform the market.


False Narrative No. 1:


Distribution Isn’t Attractive There’s a prevailing sense within many companies that distribution isn’t cool. While Big Tech companies make the latest gadgets and tap into the power of the internet to connect people in new ways, the work distributors do is largely invisible. But that work is invaluable for connecting people and products in the real world.


DIRK BEVERIDGE FOUNDER UNLEASHWD


One of the most important findings from Beveridge’s tour is how dealers stepped up during the pandemic – more than other industries – to take care of their people and their businesses.


Summer 2022 19


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