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Designing compelling experiences for multiple generations


As many as four generations, with distinctly different sets of values, attitudes, lifestyles and preferred methods of communications may now be attending an event.


But just HOW do you go about designing an optimal experience for Traditionalists, Boomers, Generation X and Millennials (with Gen Z only a few years behind)?


The Expo Group, an IAVM Global Partner, offers Multigenerational Experience Design, an insightful and useful guide on how to design experiences that attract, engage, immerse and reward these 4 generations of attendees.


Download your generational experience design guide today at www.theexpogroup.com/generations


You can hear more about how to help clients design experiences for multiple generations and more during The Expo Group’s sessions at VenueConnect:


Who Moved Our Chairs?


Monday Convention Center Boot Camps with Dana Freker Doody Designing for the Future


Wednesday morning with VP, Creative Nicole O’Leary


5931 West Campus Circle Drive, Irving, Texas 75063 | theexpogroup.com | 972.580.9000 Atlanta | Austin | Boston | Chicago | Las Vegas | Orlando | San Antonio | Washington D.C. IAVM 17

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