Effective use of signage and visual cues


mission, vision, value statements, Bible verses, encouragement, current camp theme, etc. Place these messages at your entrance, exit, in the restrooms, on dining room walls, etc. Other Cues: Sit down with your camp’s guest


services and program teams and brainstorm ways you can support their efforts to create powerful experiences for your campers and guests. Do you need to build more campfire areas? Would benches placed strategically throughout your property foster connection with nature and relationship building? Would a new adventure element challenge participants in their faith? Do everything you can to incorpo- rate “Te Power of Camp” throughout your site.


As they depart Signage: Yes, even as guests depart, your camp’s message displayed on a banner is helpful, serving not only as a reminder of all they have experi- enced but also as a “commissioning” of sorts. At Heartland, we challenge our guests and campers with the words, “Now, go change the world!” Other Cues: Whether you or your staff mem-


bers are on a mower, picking up trash, driving the camp truck, etc. and see your campers leav- ing, take the time to smile and wave. If you have the opportunity, stop to shake a hand and thank them for coming. Small gestures from anyone on your staff will go a long way in ensuring everyone who graces your grounds experiences the power of camp! 


Randy Nigh serves as the site and facilities director at Heartland Conference Retreat Center (Marengo, Ohio). Randy has 20 years of experience in Christian camping. He and his wife, Sue, are both passionate about the Christian camping movement and enjoy their many opportunities to love and serve God and His people at Heartland and through CCCA.


February/March 2020 www.ccca.org 63


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