Media Since launching the campaign, CCCA has participated in scores of media interviews. Tis includes four weeks of weekend broadcasts with Focus on the Fam- ily Weekend; local, regional and national radio and TV appearances and print and online media exposure.
TV We have taken camp to the plaza in New York City along with several CCCA member camps for appear- ances on “Fox & Friends,” the highest-rated morning news show. Last year alone, our exposure on the show had the equivalent ad value of more than $2.5 million, reaching millions of people. “My hope,” says CCCA President/CEO Gregg
Hunter, “is that thousands, or tens of thousands, of kids have attended or will attend camp over the years because moms, dads, grandparents and youth leaders have seen this coverage.”
Magazines Just two of the print opportunities we’ve had were in Children’s Ministry Magazine and Brio Magazine, reaching children’s ministry leaders and teens with information about camp’s unique power to change lives.
Entertainment We worked with Focus on the Family to create two episodes of “Adventures in Odyssey” in which show favorites, Connie and Wooton, serve as camp coun- selors and help kids have a great week at camp. At the end of each episode, listeners were encouraged to find a camp on CCCA’s search portal. One listener, “Ladybug09” said, “I am going to be a camp counselor this summer, and I pray that I do as good a job as Connie and Wooton. Wooton praying with his camper brought me to tears. I hope God will use me to bring encouragement to a camper in need as well.”
‘A Week Away’ Movie Trough Te Power of Camp, we have partnered with the movie “A Week Away,” a feature musical film for teens releasing in 2020 loaded with classic Christian songs. See the feature story on page 40 for more about the movie.
Social Media From the beginning of the campaign, social media has been a critical component of our efforts. We con- tinue to create compelling graphics, blog posts and other shareable content so camps can use the posts in their own social media platforms. Over the past two years we have achieved an organic reach of more than 33 million.
Brio Magazine
Fox and Friends
A Week Away Movie 20
www.ccca.org February/March 2020
Photo courtesy of Wander Creative
Photo courtesy of Word of Life Fellowship
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
