I vividly recall speaking at a parent focus group some years ago and sharing a camper’s story of new faith, new friends and what I believed to be a life-transforming experience at camp. It was a moving and compelling story that I felt sure would capture the hearts and imagination of this group of parents and key stakeholders of my ministry. As we were nearing the end of the question and answer period, I was rocked with a piercing question from a parent considering sending their child to camp. “Ed, your story tells a wonderful story of one child’s experience, but how do I know it was true for others and will be for my child? Can you show me the data?” The sound of crickets filled the room, and all I had were more stories to share as I struggled to regain my footing and close the meeting.
