something to build on by Randy Nigh Setting the Stage
What can we do to help our campers and guests anticipate, embrace and participate in the pow- erful experience that awaits them at our camps? We believe we’ve found a way to set the stage on the property through strategic signage and other visual cues. Here are three areas we’ve focused on that may inspire ideas for your camp or conference center.
As they enter Signage: At Heartland and other Assemblies of God camps, we like to share the message, “What happens here changes the world.” As campers and guests arrive on our property, the first thing they see is a banner, preparing them for the experience that awaits them. Tese banners are long-lasting, inexpensive and pack a punch! Other Cues: Te next time you drive onto your
Even as guests depart, your camp’s message displayed on a banner is helpful, serving not only as a
reminder of all they have experienced but also as a “commissioning” of sorts.
property, ask the Lord to help you see through the eyes of your campers and guests. What are they seeing? What do those things say about what they will be experiencing? Look for both positive and negative cues. For example, the prairie at our entrance indicates our guests will be experiencing nature and creation. On the flip side, if there are visible signs of disrepair, deterioration or a lack of care, guests could easily assume their experience will be sub-par with little or no attention to their care as well.
During their stay Signage: Once again, sharing your camp’s message throughout the grounds can build anticipation for what
guests will experience. (These messages also serve as a reminder to your team as to why they do what they do!) The signs can be vari- ous sizes, from large banners to 3"x 5" cards, with a variety of messages including your
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www.ccca.org
February/March 2020
Photos courtesy of Heartland
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