THE LONG & WINDING ROAD AMEREF, the Mexican Association of Convention Centers, has a
relatively short history of only 15 years compared to the almost 100 that IAVM has. It is, therefore, a top priority of our association to work aggressively towards the professionalization of our industry and the education of the mostly young people who comprise it. -
ately saw this as an opportunity to launch it in Mexico as well. After a series of discussions between our associations, we proceeded with the elaboration of an MOU between our presidents, which laid the the material needed to be translated from English into Spanish. Our goal was to launch the program as close to the dates that IAVM were - tion of the book, and we received very valuable material from IAVM’s Herrera sent us information that had been developed by IAVM for use in universities, which included class activities, case studies, partial exams, etc., that were very useful in the development of our program. We have a very close-knit convention center industry here, so we de- cided that classes in person would be helpful. We broke up the material into six modules covering the 10 chapters of the textbook. Further- such as Juan Gabriel Tamez, general director of Expo Guadalajara and AMEREF’s acting chairman, Jair Lopez, general director of Baja California Center, and Patricia Farias Barlow, ex-director of CIC Puerto Vallarta, Centro citibanamex, Messe Cancun and a CIC, now EIC, hall of fame inductee. The students traveled to various venues around the country for each
module, including Centro Citibanamex in Mexico City, Expo Chihua- hua, Expo Guadalajara, CIC Yucatan, CINTERMEX, in Monterrey, and Poliforum Leon in Leon Guanajuato. As part of the class, the
Towards CVP in Mexico. By Leopoldo Farias Barlow INTERNATIONAL:
students were given a back of house tour of each of the host venues, which was welcomed by all and aided with many ideas from these. All their CVP. They have not only studied the material and attended the modules, but also traveled literally all over Mexico. The group became very, very close and has shared ideas and infor-
mation during the course, which has helped to improve both their per- - them. The host venues also were very helpful and gracious, treating us to
parties, city tours, and many other recreational activities to enhance the experience. We are truly very proud of our 13 graduates and their achievement,
which we believe could become a pilot program of sorts for the inter- We would be very happy to see this happen with the CVP as well! We are now conducting classes for the second generation of Mexi- can CVP’s and look forward to many more signing up for the program in the years to come Lastly, we would like to thank all the team at IAVM for their pa- tience and support in bringing this program to fruition and congratu- - Connect in Nashville. FM
Leopoldo Farias Barlow is executive director of Asociacion Mexicana de Recintos Feriales, A.C. (AMEREF).
Photo by Katy Pair
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