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LESSONS LEARNED: 1. Event and venue professionals love what they do. Yes, there are long hours. Yes, they may work weekends. But when the last truck leaves the loading dock and the lights go out, they are the ones who have the satisfaction of knowing they provided an incred- ible experience for others and a reason for people to gather. As one venue professional put it, “We are in the memories business. It could  2. While technology can certainly help, it is never the only solution.  -


laboration and communication. Which tasks need to be completed, and who needs to collaborate to complete them? Answers to these questions are fundamental to an event’s success, and how quickly they are answered and acted upon determines how quickly one gets gray hairs! Team dynamics, internal practices, and interactions with people working externally have great bearing on the success (or lack thereof) of an event. Continuous improvement in these areas have to be the cultural norm in this industry for any event life-cycle to be successful. 3. Collaboration and interaction between software tools should im-


prove.


Although people are using a variety of software tools—they are used in isolated silos. One has to jump from one platform to another in order to see the big picture of an event. What if software vendors collaborated, where it made sense, to provide a more cohesive tool for venues? Certain partnerships or integrations could serve a venue more comprehensively in this way, and improve the events industry as a whole. Now that the journey has ended, one truth that stands out from


each stop is that it was an honor and pleasure to meet people face-  turning here at EventBooking as a result of each discussion and we are excited to implement ideas for how we can make everyone’s day a little better and more simple. And although we are back home, we know the conversation is just beginning. There is more to discover and plenty to act upon. Please talk to us and your other software providers to share your ideas and concerns for how we should work together to serve you better. Let’s build a better tomorrow for this industry and in doing so, more reasons for people to gather and make memories! FM


John Platillero is the founder and CEO of EventBooking, an innovative tech company that creates booking, collaboration, and venue management software for the events industry. After graduating from the University of Tennessee (BSEE, -  an annual music festival held at World’s Fair Park in Knoxville. This experience in the live music business led him to start EventBooking, with a vision to connect the    - out the live events industry.


About EventBooking: EventBooking is a Software as a Service (SaaS) compa- ny that specializes in online booking and venue management for arenas, stadiums, convention centers, and performing arts centers. EventBooking takes pride in their clients, who oversee the many moving parts that make a concert, conference, or sport-  


IAVM 23


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