partner Convention & Visitor Bureau (CVB). Alexandra Gigliotti of the Honda Center in Anaheim, CA com- mented on how data analytics can sometimes fall through the cracks for arenas: “It’s tough to go back actually led to ticket sales.” When working with smaller or-
ganizations or a more amateur cli- ent, another marketing hurdle can arise, as Riley Thomas of SMG Oklahoma City noted: “One of job is hunting down marketing assets from the people booking smaller trade shows and antique shows—a logo, a description of the event, a picture—something to put on our website and make peo- ple aware. Asking for a ‘high resolution graphic’ can be like asking for something in another language.”
OPERATIONS What we asked: After the show has been booked and marketed, how
is the event then executed? How does technology assist that process? What we heard:
Internal coordination and collaboration is abso-
of details has to be tracked and shared (if they can be tracked and shared), but one of the biggest challenges may be obtaining those de- receiving tech riders a couple days before an event, or other challenges that emerge as event details are suddenly updated.
-
“Event and venue professionals love what they do. When the last truck leaves the loading dock and the lights go out, they are the ones who have the satisfaction of knowing they
provided an incredible experience for others and a reason for people to gather.”
larly, especially as the event draws closer—so knowing what truly is the latest information becomes a headache. I recall one event manager the morning, only to spend the afternoon running to everyone’s desk with updated hard copies in hand. The better half of her day would turn into a reconnaissance mis- - place them with new ones. In re- gard to this circus of disorganized communication, one operations superintendent put it aptly: “The sales department sells the dream [of the event], and the operations department lives the nightmare.” When we asked how technolo- gy is used in the operations pro-
cess, we received this feedback: “Microsoft Excel is great but it doesn’t record changes made or
data-stamp anything. I have to trust that it’s correct, and that’s scary sometimes.” – Wendy Funes, Director, Event Booking & Special Ser- vices at AEG “All of our event sheets are now digital, because that’s a part of our
company philosophy—using technology to be as sustainable as possi- ble.” – James Rasmussen, Director of Arena Programming at Golden 1 Center (Sacramento, CA) “Tracking information can be a concern. Sometimes you have to
LaBerge-Esparza, Booking Manager, Expo New Mexico
22 Facility Manager Magazine
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