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January/February 2019 Turf News A publication of Turfgrass Producers International The only magazine devoted exclusively to turfgrass production


New Trucking Laws Shine Headlights


COMMODITIES ON AGRICULTURAL


IN THIS ISSUE Eric Heuver New TPI President Marketing Tips and Techniques Conference Details ... And Much More


Cover: New Trucking Laws Shine Headlights on Agricultural Commodities Photo courtesy of Eagle Lake Professional Landscape Supply


TURF NEWS Vol. 43 No. 1 January/February 2019


Published by Turfgrass Producers International 444 E. Roosevelt Road #346 Lombard, IL 60148 U.S. & Canada Tel: 800-405-8873 International Tel: 1-847-649-5555 Fax: 1-847-649-5678 Email: info@TurfGrassSod.org Website: www.TurfGrassSod.org


TPI Contact Information Executive Director Casey Reynolds, PhD creynolds@TurfGrassSod.org


Associate Executive Director/ Advertising Sales/Industry Calendar Karen R. Cooper kcooper@TurfGrassSod.org


Co-Editors Steve & Suz Trusty stevetrusty@TurfGrassSod.org suztrusty@TurfGrassSod.org


Art Director Jane Tomlinson jane@inkumbrella.com


Classified Ads Geri Hannah ghannah@TurfGrassSod.org


Director of Meetings Sandy Reynolds, CMP sreynolds@TurfGrassSod.org


Meetings Manager Daniel Morris Meetings@TurfGrassSod.org


Editorial Advisors John Sorochan, PhD University of Tennessee (warm-season grasses) sorochan@utk.edu


Aaron J. Patton, PhD Purdue University (cool-season grasses) ajpatton@purdue.edu


Turf News is published bi-monthly (January/ February, March/April, May/June, July/August, September/October, November/December) with a $25 subscription fee from Membership dues, by Turfgrass Producers International 444 E. Roosevelt Road #346, Lombard, IL 60148 Periodical postage paid at Jefferson City, MO


POSTMASTER Please send address changes to Turf News 444 E. Roosevelt Road #346, Lombard, IL 60148 USPS no. 003 255; ISSN 0899-417K Canadian Post: Publications agreement No. 1479148


IN THIS ISSUE


FEATURE ARTICLES FOCUS: Marketing Tips and Techniques


12 New Trucking Laws Shine Headlights on Agricultural Commodities Learn how U.S. regulation changes are impacting sod producers and what TPI is doing to help.


16 TLI Banquet and Fundraising Auction Join in the fun at the NASCAR Hall of Fame, including the Raffle and Auction to support TLI.


18 Conference Education Will Be Excellent! Preview the education sessions for TPI’s 2019 International Education Conference in Charlotte, NC, February 18-20 and go online to register.


20 Start Your Marketing Outreach with a Plan—Then Work It! Plan your company’s marketing outreach to further your company’s goals.


22 TPI President Eric Heuver— Strategically Evolving Yet Always True to Core Values


Learn from your 2019 TPI President who views change as an opportunity to grow and improve.


29 Dr. John Sorochan Becomes Turf News Editorial Advisor Welcome Dr. John Sorochan to the Turf News editorial team.


30 TPI Welcomes New Board of Trustee Members Meet the three new Trustees who began their three-year term on January 1, 2019.


34 Sodco, Inc.—Conservation Innovators In this seventh in the Innovations & Generations series, learn the story of Sodco, Inc. and how the company’s practices have made it an award-winner in conservation innovation.


42 It Takes Teamwork Teamwork enabled UNC’s Kenan Memorial Stadium to keep a natural grass field.


54 Association Updates—Recap of the ETP Turf Expo 2018 Te ETP Turf Expo held in Troia-Comporta, Portugal, deemed “a great event!"


58 Rooted in Research—Effective Broadleaf Weed Control with Novel Lawn Care Application Equipment


Dr. Aaron Patton reports on research testing application method effectiveness. PLUS


TPI News………………………................…6 Turf Industry News.......................…….66, 68 DEPARTMENTS


President's TURF…...….................…………2 Executive Director's TURF.…..........................4 Te Lawn Institute News……....…........…..8 Welcome New & Returning Members......71


TPI Turf News January/February 2019 BONUS


TLI Helpful Hints Pass-Along….........9 TPI Comp Membership Class.............31 Happenings.......................................62, 64 Classified Ads..........................................70 Advertisers Index.....................................71 Turf Industry Calendar...........................72


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