Debunking Marketing Misconceptions: Traditional Marketing Tactics Alone are Sufficient
Merging traditional and digital marketing strategies builds trust and increases sales.
I
n the ever-evolving business landscape, characterized by shifting trends and innovative technologies, it is often difficult to decide whether to rely on traditional marketing methods or embrace emerging digital marketing trends. While traditional marketing tactics may have been effective to date, digital strategies offer the advantage of reaching a broader audience and discovering potential customers in previously untapped markets. Leveraging the power of both traditional and digital marketing can be a game-changer for anyone looking to promote their brand and cater to customers throughout the purchasing journey. For those who still apply the Marketing Rule of 7 — the idea that
people must see a message at least seven times before they are inspired to take action — combining marketing methods ensures the target is reached. Such multi-channel campaigns have a powerful impact on marketing strategies because they blanket the intended audience.
By Jamie Bell President CFI Marketing
42 FEDA News & Views
But even as the medium changes, consistency in that message is crucial to creating the effect. Choosing the same visual themes and slogans used in print collateral and online advertisements solidifies brand recognition, builds trust and increases sales.
By aligning messaging and branding
across both traditional and digital channels, customers receive a more
consistent and seamless experience that helps them make an informed purchasing decision. This is especially crucial when targeting savvy buyers such as today’s foodservice operators, who often extensively research equipment and supplies before purchasing. Online fact-finding, word-of-mouth, catalogs, customer reviews, trade shows, and other advertisements are frequent catalysts for those researching a prospective purchase — so repeating the same selling points, product themes, images and designs from medium to medium helps solidify a company’s message and branding in the minds of the target audience.
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