An Update from FEDA’s New Chief Program Officer
Member feedback and an eye on industry
excellence will
continue to shape the future of
FEDA programs. T
here are many lessons learned from the hardships experienced by
By Valentina Tomov 34 FEDA News & Views
businesses, communities and families in the past three years. We learned how to be resilient, fl exible and innovative, to transform our organizations and press forward in diffi cult times. Through the uncertainty, having access to timely, reliable and accurate data became essential. We relied on it to make life- and business-saving decisions in a complex, extraordinary environment. We relied on technology more than ever before to help us evolve faster to keep up as the world changed overnight. While few had predicted or planned for the impacts of a global pandemic, some organizations that had thought long-term, invested in advanced data-driven decision-making capabilities
and adopted up-to-date technologies fared better than others; some even leaped forward while competitors struggled. I stepped into the chief
program offi cer role at FEDA at a crucial time for the foodservice equipment industry and FEDA. From my fi rst day in October, my primary focus has been on the further development of the FEDA Data Portal, formerly the Data Repository, a project that combines accurate and timely data and technology and that can transform the industry and ensure its ongoing success and resiliency.
Since it launched at the end of 2021, the newly renamed FEDA Data Portal has provided uniform and optimum data standards for product information. Once uploaded by manufacturers, that data is stored in a centralized location where it
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