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From all of this we’ve learned that no matter where we are, the mission of the FEDA conference is to facilitate the highest level of networking and business possible between attendees.


the FEDA conference during the last several years – one in Nashville and the other in San Francisco – and the experience taught us more about the value of resort vs. urban destinations. One unfortunate aspect we came to understand is that the overall increase in urban crime across the United States is being felt by attendees at conferences in major cities such as Denver and Chicago.


Although the urban locations


provided more business intimacy within the hotel, our city activities and the narrower amenity options in the hotels actually diminished the core purpose of being at the conference: business. While the expansiveness of those “too-large” resorts sometimes pulled people apart, attendees generally stayed on the property to network and regularly bumped into each other at


highly frequented spots within those properties. Given our organization’s size and goals, we needed something in between mega resorts and in-the-city hotels. From all of this we’ve learned that no matter where we are, the mission of the FEDA conference is to facilitate the highest level of networking and business possible between attendees. Therefore, in 2023 and 2024, we’ve identifi ed venues that combine the best of both types of locations. The Frisco (2023) and Colorado Springs (2024) venues are beautiful resorts with full amenities that are exactly the right size for FEDA conferences. These resorts are in private settings that provide for ongoing attendee gathering and constant networking. These changes and more will mean many networking opportunities will


be built into those three days of the conference. The general sessions will continue to highlight big industry- related opening and closing keynote speakers and restaurant association special guests and will include more member participation through dealer and manufacturer-led sessions, including boot camp sessions. The conference will also return to offering the popular topical roundtables (attendees choose from topics) in the afternoon. We think the FEDA conference


will, more than ever before, provide the right place to network and build business while continuing to offer high quality educational programming. Please tell us how we can help you and your team participate.


Winter 2022 33


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