LET’S ALL WELCOME KYLE BROWN
TO THE TPI FAMILY By Casey Reynolds, PhD
Kyle joins us from Canton, Ohio, where he was most recently one of the leads of the communications team and editor-in-chief at the Irrigation Association. “I’m excited to join Turfgrass Producer International in the work of promoting natural grass and supporting turfgrass seed and sod professionals,” he says. “Turf News is central to TPI’s mission, and Steve and Suz Trusty have done incredible work in its growth. I’m looking forward to using my skills to connect and educate our members through Turf News and other channels.”
Developing the green industry has been an important part of Kyle’s career, most recently as editor-in-chief at both Irrigation & Lighting and Irrigation Today magazines since 2019. While there, he helped lead the successful rebrand of one of the titles and developed the association’s agriculture-focused publication. He’s held multiple roles in turfgrass and agriculture publications, including managing editor for Cannabis Business Times and digital content and associate editor for Golf Course Industry. He has won multiple awards for his writing from the Turf and Ornamental Communicators Association (TOCA).
If you happened to be at the TPI 2025 International Education Conference & Field Day in San Antonio, Texas, this past February, you likely recall that we celebrated Geri Hannah’s retirement from TPI. We also announced that Liz Lonsbrough would be taking on an expanded role, and that we have brought in Martin Bocksch from Germany as a correspondent to help us better serve our European members.
We’re now super-excited to welcome Kyle Brown to the TPI family! Kyle began with TPI in August as our new TPI Communications Manager & Turf News Editor. Tis new role will focus primarily on two key areas. First, Kyle will be managing TPI’s communications to include public relations, advocacy support, and brand management in communication not only with TPI members, but also in TPI communications with other segments of the industry. Additionally, Kyle will be taking over the role of Turf News Editor when Steve and Suz Trusty retire at the end of 2025.
Communications, brand management, and Turf News are all so heavily intertwined with each other that this just seems like a great fit. Kyle’s résumé showcases recent and consistent experience in audience engagement, visibility, branding, expansion, and impact. Kyle will be jumping right into the role of TPI Communications Manager and will be working closely with Steve and Suz in the coming months to get up to speed on the Turf News Editor role.
54
Along with his green industry experience, Kyle has worked for more than 15 years in business-to-business publishing across weekly news, print magazines, email newsletters, and podcasts. His background and industry connections will help him get started quickly in his new role, and you’ll begin to see his work relatively soon.
Te new communications manager position is in line with TPI’s current strategic plan, supporting the core values of relationships, leadership, advocacy, integrity, innovation, and member focus. Each of those in some way relates to how TPI communicates not just to members, but to other stakeholders and decision-makers in the industry and to policymakers. Kyle’s work will be essential to reaching some of our major strategies over the next few years, such as increasing TPI/TLI brand awareness, advocating for natural grass preference, and enhancing member value and engagement. As he gets started working with Turf News, he’ll also be working on communication plans to help us take the next steps toward each of these goals for the association.
As he’s stepping into the role, I’ll take another moment to sincerely thank Steve and Suz Trusty for what they’ve done for TPI and Turf News throughout their time with us. Tey brought a passion for green spaces and consideration of the industry in every edition, and their work will have a lasting impact on TPI. Kyle has some big shoes to fill, but I know he’s up to the challenge. Please join me in welcoming KyleK le to TPI!
Casey Reynolds, PhD, is executive director of Turfgrass Producers International.
TPI Turf News September/October 2025 25
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84
