TPI 2026 CONFERENCE EDUCATION SESSION HIGHLIGHTS Introducing Eric Snodgrass
Introducing Flora Delaney
Eric Snodgrass is a Senior Science Fellow and Atmospheric Scientist at Nutrien Ag Solutions who develops predictive, analytical software solutions to manage weather risk for global production agriculture. He provides frequent weather updates that focus on how high-impact weather events influence global agriculture productivity. His current research uses machine learning to better understand field-level weather impacts on yields in the U.S. and to increase confidence in long-range weather prediction. He presents his research as a featured speaker at over 100 conferences annually where he provides logistical guidance and solutions to weather-sensitive financial institutions, farmers, commodity traders, and other stakeholders. He was recently awarded the Educator Award in 2023 for Distinguished Service to America’s High Technology Agriculture by the Mid America Croplife Association.
High Impact Meteorology Presented by Eric Snodgrass Weather risk in production agriculture is ubiquitous, and the successful execution of a crop plan requires accurate weather forecasting and analysis. We plan our operations based on weather averages and our experiences over recent growing seasons, but each year presents a new set of weather challenges. In this presentation, we will focus on how to use the abundance of weather data to stay ahead of disruptive weather events. We will talk about the limits of predictability for weather events and learn about the resources available to monitor changes in longer-range forecasts. We will review the major lessons from the last growing season and talk about your state’s risk from severe storms—especially high winds, hail events, and tornadoes. We will talk about the big seasonal drivers like El Niño and La Niña and discuss the outlook for the next spring and summer. We will finish with a discussion about the next growing season in South America, which competes directly with our crops.
50
Flora Delaney, President of Delaney Consulting, is a sought-after speaker and author who helps businesses apply the fundamentals of the retail industry to their own business. Focusing on timeless principles: Strategy, Customer Service, Merchandising, Pricing, Marketing, Management, and Operations always drives business success. It's why customers ranging from Amazon to Tractor Supply to the California Strawberry Board engage with her and her team.
Pricing and Market Segmentation Deep-Dive, Presented by Flora Delaney Education kicks off on Sunday with Pre-Conference Seminars designed to be “Deep-Dive,” multi-hour sessions into topics impacting sod producers and their operations. Flora Delaney, who spoke at the 2025 TPI Education Conference & Field Day in San Antonio, Texas, is returning to present a Deep-Dive session on Pricing and Market Segmentation. Not all customers are created equal—and not all pricing drives profit. In this hands- on session, Flora will discuss how to apply proven retail strategies to grow a healthier bottom line. Bring your own business data and walk away with clear customer segments, smart pricing tactics, and targeted marketing ideas that actually move product. Learn how to track who’s buying, how often, and how much they spend—so you can invest your time and money where it counts. We’ll dig into your angel customers (the ones who grow your profits) and expose the demons (the ones who cost you more than they bring in). If you’re ready to price with confidence and market with precision, this session will help you plant the seeds of sustainable profit.
TPI Turf News September/October 2025
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84
