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Introducing Helena Long


Helena Long has over 30 years of executive and management experience in Organization and Talent Development with an emphasis on leadership and professional development, HR systems and processes, employee engagement, strategic planning, and project management. She has held senior-level positions at Knox County Government, Rockwell Collins, Kinze Manufacturing and JET Engineering. For 14 years Helena has provided training and consultative services to Fortune 500 companies on a national and international level as well as to many small- to middle-sized companies in the manufacturing, financial, and educational industries and local governmental agencies. Some of her clients include Dell, Motorola, Ford, Boeing, Target, Verizon, and Sprint. For every project, Helena brings not only her vast experience but also her positive attitude, enthusiasm, and total commitment to ensure a successful experience for her customers with tangible results. She holds a BS degree in Human Resource Management from Te University of Tennessee with post-graduate work in Organization Development from Pepperdine University. She is a member of Te Association for Talent Development and is a previous Board Member and President. She is also a mentor in the FIRST Lego League organization.


People Power: Master HR Essentials for Growing a Stronger Sod Business Deep-Dive, Presented by Helena Long Want to learn more about Human Resources? Tere will be a simultaneous Deep Dive on Sunday designed specifically for sod farm owners and managers who want to strengthen their workforce practices. From hiring the right team to keeping them engaged and compliant with labor laws, you'll gain practical tools to improve employee performance, retention, and morale—ultimately boosting productivity and business success. Specific seminar topics include guidelines and steps on Hiring Smart, Leading Strong, Engagement & Motivation, and Staying Compliant. Tis highly interactive session combines expert instruction with practical, hands-on exercises designed to reinforce key concepts in real time. Participants will engage in group discussions, scenario-based activities, and guided application of tools and frameworks, ensuring they leave with actionable insights and practical skills they can immediately apply within their own organizations.


Leadership in a Hands-On Environment: Practical Tools for Leading in the Field Presented by Helena Long In fast-paced, labor-intensive operations like sod farming, leadership isn’t about sitting in an office—it's about setting the tone in the field. Tis session is designed for farm owners, managers, and team leaders who are in the trenches every day, juggling people, processes, and production. Trough interactive exercises, relatable stories, and simple tools, this session will equip you to lead with clarity, confidence, and consistency—even when things get hectic. You'll walk away with actionable strategies to boost team morale, reduce communication breakdowns, and make better decisions on the fly. Whether you're managing a crew, running equipment, or solving problems on the spot, this session will help you lead more effectively—right where the work happens.


And there’s more! Tere will be additional education sessions on topics such as leadership, advocacy, laws and regulations, grass ban updates, worker safety, climate, and perhaps even H-2A and H-2B labor. Stay tuned for more details!


TPI Turf News September/October 2025


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