Hands On SOCIAL SAVVY Tap Into AI for Content Creation
> Jennifer Barnard, AAF, co-owner of Tillie’s Flower Shop in Wichita, Kansas, enjoys planning out her social media and says being well versed in the major artificial intelli- gence platforms has made her social media life easier. She was introduced to artificial intelligence by industry colleagues and has found it beneficial for myriad needs, from coming up with new hashtags to generating post ideas. “Business owners like me are always so busy and have so much going on,” she says.
“I use AI as a little brain boost.” Barnard uses two apps on a regular basis: ChatGPT (the free version) and Jasper AI, a paid service. “Jasper is a little pricey, but I use it multiple times a day,” she says. “It is easy to use and has so many helpful templates.” While Barnard considers AI a huge time saver and a helpful co-“copywriter,” she
“Overall, AI makes my writing sound better and gives it more
pizzazz. It makes you seem very creative,
even if social media is not your strong suit.”
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cautions against blindly copying and pasting. “You always want to edit the generated copy to ensure accuracy and make it your own. Overall, AI makes my writing sound better and gives it more pizzazz,” continues the floral designer of her experience. “It makes you seem very creative, even if social media is not your strong suit.” Here are just some of the ways in which Barnard uses AI to post consistently
and effectively: ■
NEW IDEAS When you just don’t know what to post, ask ChatGPT for ideas. “You can request 10 ideas for a Facebook post about a flower shop. You can ask for 10 ideas about what to post about a red rose. Then the results will get you thinking … and you can narrow your requests even more,” explains Barnard. “If you don’t like what you see, you can ask for 10 more responses. Using these apps is almost like having a conversation; there’s some back-and-forth.”
PRODUCT PROMOTIONS Let’s say you want to announce a new product. Tell AI what the product is, and if it is an arrangement, the flowers used, and then choose a tone of voice (serious, cheeky, funny, etc.). AI will generate as many social posts as you desire. “I usually ask for three to five posts per topic,” says Barnard, “and I often combine the results or use them as a series.” ■
PRODUCT DESCRIPTIONS Barnard finds AI writing helpful when tackling a topic in which she’s not well versed. “Tillie’s just launched a zodiac collection, and I don’t know much about the zodiac signs,” she says. “I used ChatGPT, set a tone of ‘astrology,’ and entered ‘Leo’ as well as all the flowers in the bouquet,” she says. “It helped me write a post detailing the Leo personality and how the flowers represent that personality.”
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TRENDING TOPICS “During the Barbie promotional phase, I used ChatGPT to generate 10 Barbie-related hashtags so I didn’t have to start at square one,” says Barnard, who then copied and pasted each hashtag into social media platforms so she could see how many hits it had and if it was worth including.
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GENERAL MARKETING The entrepreneur uses AI apps to generate subject lines for marketing emails (“I don’t want them all to sound the same,” she notes) as well as copy for blog posts. She even uses AI to generate text to optimize Tillie’s Google My Business listing, including event posts, special offer posts, and product descriptions.
Jennifer Sperry is a contributing writer for Floral Management who focuses on lifestyles, florals and interiors.
12 FLORAL MANAGEMENT | November/December 2023 |
WWW.SAFNOW.ORG
SHUTTERSTOCK/VECTORMINE
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