EXECUTIVE DIRECTOR’S TURF Setting the Course
Casey Reynolds, PhD
At our recent 2024 TPI Annual Business Meeting in Orlando, FL, TPI President Diane Mischel talked about a SWOT analysis of Strengths, Weaknesses, Opportunities, and Treats (SWOT). Tese types of exercises can be extremely valuable in not only looking inward at an organization but also looking outward toward the horizon to map out the many paths forward. If you’ve ever been stuck in traffic, you know that Google or Apple maps will offer you many routes that will ultimately lead you to the same destination.
Just a few years before I was hired at TPI, the Board of Trustees at that time had just completed a strategic plan that laid out a TPI Mission Statement, Vision, and Core Values, as well as medium, high, and critical objectives they identified for TPI’s success at that point. Our board and staff have used that strategic plan since then as our road map for getting TPI successfully to its destination of serving our members.
I’m proud to say that many of the medium, high, and critical objectives included in that timeframe’s strategic plan have long been completed. As such, the TPI Board voted at the 2023 fall board meeting to invest in updating that strategic plan so that we can continue to look forward at the needs of our association and our industry.
We met from June 3-5 in Chicago, IL, for an intensive session of brainstorming activities and strategic thinking. If you ever have an opportunity to get a geographically diverse group of eleven farmers and business men and women in a room for a day of strategic planning you’ll be amazed at what comes from it.
What is TPI’s mission? What is our vision for getting there? Even more basically, what are our core values? What is our role in three different scenarios of a best-case, most likely case, and worst-case scenario for our industry in the coming years?
Tese are all great questions that force us to think about how we at TPI can most effectively serve our members and our industry in any or all of those cases. It’s what we exist for, to serve our industry and respond to threats and opportunities as they arise in a way that benefits all of us.
Of course, none of us have a crystal ball, and there is really no way to know all the things that are on our horizon. However, identifying TPI’s mission, vision, and core values can be our anchor along our journey. It’s also important to remind ourselves that the route provided by Garmin, Google, or Apple maps is only as good as the address you type in as the destination. So, while the path to how we get there may change, staying true to our mission and core values will not.
Cheers, Casey Reynolds
It’s what we exist for, to serve our industry and respond to threats
Please follow us on X (formally known as Twitter), Facebook and Instagram! @TPITurfTalk @TheLawnInstitute 4
@TurfgrassProducersInternational @TheLawnInstitute
@TheLawnInstitute TPI Turf News July/August 2024
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100
