SURVEY SAYS: CONSUMER MINDSET TOWARD GREEN SPACE IS POSITIVE


By G&S Business Communications


A new landscaping and outdoor living survey conducted by G&S Business Communications (G&S) provides deep insights into the preferences of American homeowners during National Lawn Care Month and National Garden Month. Sixty-nine percent of respondents believe having and maintaining natural grass helps the environment. However, 72 percent of respondents report having moderate-to-no understanding of the actual impact their lawn and landscape can have on the environment.


gap about the environmental impacts of lawns, confirms this season is a prime opportunity for the industry to bolster their understanding.


Unsurprisingly, in their quest to nurture and enhance their lawns, homeowners turn to a blend of digital and traditional communications. Search engines are the leading source of information for 74 percent of consumers, revealing the modern homeowner's reliance on the vast resources of the internet.


“Consumers have strong preferences toward natural grass driven by their desire for authenticity, the sensory enjoyment of real grass, and the aesthetic values that define personal outdoor spaces,” said Lyndsey Newnam, senior vice president for Landscaping & Outdoor Living at G&S. “It confirms the deep-rooted connection between humans and nature, but there is significant opportunity for the industry to better educate consumers about the true environmental benefits of grass and natural landscapes.”


Desire to Learn More Fifty-four percent of survey respondents expressed the desire to learn more about the impact their lawns and landscapes have on the environment and climate change. Consumers’ eagerness to learn, coupled with the knowledge


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Yet, the charm of retail stores and garden centers endures, with 58 percent of lawn and garden enthusiasts seeking advice and supplies from these locations—a number that escalates to 71 percent for those looking for information about ornamental plants.


Shift Toward Battery-Powered


Equipment Te survey revealed homeowners’ actions and buying habits further support their preferences toward a sustainable lawn care experience. Nearly 64 percent of respondents reported owning battery-powered lawn equipment while 33 percent said if they were to pay for yard maintenance, they would prefer to work with a company that uses battery-powered equipment.


TPI Turf News July/August 2024


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