Contrary to the hefty investment that switching to battery power requires for green industry professionals who need continuous performance and durability, it is much easier for homeowners to trial new technology with a lower investment and lesser need for all-day run time. However, nearly 31 percent of consumers who own battery- powered equipment identify as non-brand loyal, leaving an opportunity for manufacturers to educate homeowners about brand-specific features and benefits like exchangeable batteries between tools.
Willingness to Invest in Green Spaces Survey respondents clearly expressed pride and value in their green spaces with their financial investment projections for 2024. In the year ahead, 36 percent of respondents plan to increase their investment in lawn and landscape care with 47 percent reporting plans to spend the same amount as in 2023.
Additionally, 50 percent of consumers said they plan to spend $100 or more on ornamental plants this year. Tis forward-looking approach signifies an appreciation for personal aesthetics and the long-term benefits of a well- maintained landscape, from property value enhancement to environmental contribution. Te overwhelming majority of homeowners, 98 percent, agree that a well-maintained, landscaped yard increases curb appeal and property value.
Tese survey insights provide valuable information for sod producers, equipment manufacturers, ornamental plant producers, and lawn care companies who are looking to build relationships with prospective homeowners and bolster overall support and growth for the lawn and landscaping industry.
Survey Methodology On March 28, 2024, G&S Business Communications fielded an online survey of 309 U.S. adults ages 18+ who are homeowners with a yard. Te sample was balanced for age and gender using the Census Bureau’s American Community Survey to reflect the demographic composition of the United States.
G&S is a global, independent and integrated marketing communications firm headquartered in New York, with offices in Chicago, Illinois, and Raleigh, North Carolina. The agency helps innovative companies change the world, specializing in key industries including Agribusiness, Home & Building, and Landscaping & Outdoor Living. The firm's global network extends across more than 60 countries and 165 cities through its PROI Worldwide partnership. For more information on G&S’ Landscaping & Outdoor Living integrated marketing expertise, visit:
TPI Turf News July/August 2024
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