“Ferruccio Lamborghini created a unique style for his cars— explained entrepreneur Matteo Panini, the creator of iXOOST—so unique that to immediately understand the impact of his cars, he watched the people on the side of the road as he drove by. He saw their amazement which confirmed its appeal. Lamborghini cars are designed to thrill both the driver and those who see them. Tis is how I see Lam- borghini’s style, and we have tried to follow this concept in the design of ESAVOX. It has taken two years to achieve this, following the idea of Ferruccio Lamborghini that “style follows instinct;” we believe we have achieved something really unique, where design and construction quality are combined in celebration of the Lamborghini legend.” ⇢


FALL 2016 | LA VITA LAMBORGHINI 011


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