INSIGHTS THAT’S FOLD-TASTIC »


While 2020’s Classic Blue was already omnipresent in digital and print marketing—echoing as it does the color of hyperlinks and Facebook’s logo—gray and yellow have been more prevalent in textile and interior design until now. That doesn’t mean that digital and print marketers can’t get in on the color trend action. According to Pantone, “Pairing Illuminating, the color with the highest visibility and reflectivity with resilient Ultimate Gray produces a visually noticeable message no matter where it appears” and will infuse “vitality into a firm foundation of reliability” for packaging and multimedia design. As always, swatches, formula guides, and other tools for designers are available at pantone.com. 


Trish Witkowski specializes in creative solutions and engagement strategies for direct mail and marketing. She is also the curator of the world’s most exciting collection of folded print and direct mail samples, sharing the best of her collection on her popular e-video series, 60-Second Super-Cool Fold of the Week. Check out our two super-cool folds below, and request the dielines directly from us!


ANGLED CROSS


The Angled Cross is based on the classic Folded Cross format; however, it offers a distinctive modification. The four fold-in panels are cut at a different angle, and they layer over each other to create a stylish reveal of the interior.


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The folded piece is 18" by 18" unfolded and finishes to a 6" by 6" square shape. As a self-mailer, it is a nonmachinable piece requiring tabbing, and in a standard 6" envelope it is nonmachinable. Recommended paper weight is 80 lb. cover.


Q1 • 2021


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FOLDED CROSS CATALOG WRAP


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The Folded Cross Catalog Wrap offers a creative way to package and send a variety of materials, including catalogs, stitched brochures, and multipiece marketing campaigns. The four panels are angled in shape and fold inward to create the look of a wrapped package.


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The piece is 19.75" by 21.5" unfolded and finishes to an 11" by 9.75" rectangular shape. This is a flat-rate self- mailing piece eligible for auto rates with appropriate address placement, glue strip required. Recommended paper weight is 100 lb. text.


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