10
Q1 • 2021
BRANDS WE LOVE GOOD KARMAL
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ith a clever name like Good Karmal, it’s not difficult to decipher what Patty Triplett West’s company sells. But there’ere’s plenty more to the story than a tasty recipe and some positive vibes. Before she launched her caramel company “with the hope of creating a gift
what Patty Triplett a v
that might sweeten the world,” West was a happy and successful
d,
publicity executive at Warner Brothers in Los Angeles. Her career path took an unexpected turn in 2001 when she decided to create a meaningful holiday gift for her friends and colleagues.
r Brothers in She envisioned a sort of fortune printed
as a positive quotation and wrapped around a delicious piece of caramel. Her brother, company cofounder Stephen Triplett, offered the pun Good Karmal. When the gift recipients went crazy for her caramels, West and Triplett had a feeling they were on to something. When the friend of a giftee asked to write an online story about Good Karmal, they officially had a business. Soon enough, they had a website too. “Caramel has always been my favorite
candy,” West says. “When I learned that you could make it at home on your stove and didn’t need big, fancy equipment, I was psyched! I borrowed my mom’s old cookbooks and noticed that the recipes for caramel were all different, so I set to work combining the elements I liked from each and came up with my own recipe.”
Tod Today, Good Karmal is a thriving business
that offers three flavors of soft and creamy, all-natural, preservative-free caramel twisted in clear cellophane. Each outside wrapper is inscribed with a quote of wise words from individuals ranging from Gandhi to Maya Angelou. Good Karmal also offers gift packages for any number of occasions, from thank-yous and birthdays to words of encouragement and congratulations. You can even customize the sayings on your wrappings. The company is also a big hit with corporations who use a Good Karmal gift to present their brand in a feel-good and memorable manner to customers, partners, or collaborators. “Our story has always been the same—
that off all-natu
gifts of all-natural, creamy caramel wrapped in inspiring quotes,” West says. “The hope is that the quotes will inspire us all to be better people, live better lives, and positively impact those around us. Like the quote by Albert Schweitzer: ‘Do something wonderful, people may imitate it.’” The oft-told story of the entrepreneur who
starts her business because she is sick of her day job does not apply to West and Good Karmal. She loved her role at Warner Brothers
but has always been inspired by stories of business start-ups. It was the combination of long hours, excessive travel, and a desire to find a new challenge that led her to strike out on her own—well, those three things and some glowing reviews from those on the receiving end of those first gift-wrapped caramels. “I read The Republic of Tea: How an Idea Becomes a Business when I was in college and thought it would be so cool to be a part of something like that,” West explains. “When I first created Good Karmal as a gift, so many people I admired were sure that it was a winner that I felt confident enough to give it a shot. I really felt like all the signs were pointing just one way—that I was supposed to do this.” “It’s a beautiful thing when you design an enterprise from the heart and it turns out to have a heart of its own, touching people in ways they never forget. It’s the stuff branding people dream of and too often try to manufacture,” wrote Moira Vetter, Founder and CEO of Modo Modo Agency, in a Forbes review of the Good Karmal brand. As one might have guessed, there was a little bit of great PR that helped take the former publicity executive’s company to new heights.
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