Q1 • 2021


09


To ensure that LinkedIn Live is used in a


professional manner, you must first apply and be approved to start streaming from your personal profile or your organization’s page. Google “LinkedIn Live” for guidelines and the application. If selling from home—or at least over the digital


airwaves—is taking some adjustment, stay the course, because virtual selling is not going away anytime soon. An online article from McKinsey & Company in October 2020 said that more than three-quarters of buyers and sellers now prefer digital self-serve and remote human engagement over face-to-face interactions because they have made it easier for buyers to get information, place orders, and arrange services. Only about 20 percent of B2B buyers intend to return to in-person sales, the article reports. “What people really have to understand is that this is not going away like we hope COVID will,” von Rosen says. “Hopefully, the vaccine will take care of things and the pandemic will pass and we can all go hug our families and go on vacations again, but this virtual selling—selling via Zoom and selling via LinkedIn—this is absolutely here to stay.” 


Understanding What Has Changed


NEW CHALLENGES FOR SALES TEAMS


1. 


2. 


3. 


4. 





5. 





NEW CHALLENGES FOR BUYERS


1. 


2. 


3.  


4.  


5.  





NEW CHALLENGES FOR MARKETERS


1.  


2. 


3. 


4.  


5. 





1Having a background image on 


 brand       


2 


    


  


3 


     


4 


    


 


5 


   


6 


      


     


7 


          


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