12
Q1 • 2021
FEATURE
THE SHIFT TO By Kate L. Harrison s
avvy marketers have always engaged in continuing education to stay on top of the latest trends.
Today, with the ascendance of digital marketing and evolving technologies, even experienced marketers need additional training to stay ahead of the curve. As the Talent Acquisition Manager at Lululemon and former North American recruitment consultant for Smart, Savvy + Associates, Maxie Friendly reflects, “The world of digital marketing is ever changing. It is important to stay current, and a certification program is a great way for marketing professionals to do so. This is especially true for leaders who started their careers in a more traditional marketing mix and who need to learn and utilize new technologies.” Many workplaces are already on
board and ready to invest in employee education. Virtual training powerhouse
Udemy recently conducted a survey of over 500 global professionals to identify trends in corporate learning and development programs and found that the primary aim for those programs in 2021 will be to close the skills gap among employees. In fact, the key takeaway from their 2020 Workplace Learning Trends Report is that upskilling will be of primary importance for many companies in the next year. With technical skills expiring within 18 months on average, according to Udemy, if you are looking for a New Year’s resolution, starting a new online skills program could be just the thing. Traditionally, those looking for
certifications or specific courses in specific areas of marketing, such as lead generation or social media campaigns, would look to online offerings from organizations such as Udemy, HubSpot Academy, Coursera, LinkedIn Learning, or Facebook Blueprint.
VIRTUAL LEARNING
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