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BAprograms is offered by Florida Internation versity. The curriculumfocuses on essential m rkma keting topics and includes coursework in bran ana be p


professional development seminars or an internship. The programtakes 10 months to complete.


OnlineNondegree,


Noncertification Courses With today’s overpacked schedules, not everyone has time to work toward a certification or degree.Many colleges and universities offer individual courses online through their continuing education programs, including courses in marketing. Harvard University, for example, offers courses in


nal


nd management, e-marketing, marketing alytics, marketing research, and consumer ehavior. Studentsmust also complete


For those who want something shorter and more digestible than an individual college-level course, online training sites such as Udemy and Coursera offer several specific areas of training for marketers.


marketing management, brand strategy, marketing analytics, digital marketing, and international marketing. If you prefer Harvard’s rival, the Yale


School ofManagement offers an online course called Digital Marketing: A Strategic


Perspective, an eight-week course that discusses how social media, SEO, content marketing, mobile technologies, and other key digital marketing tools can be leveraged to create and extract value for your customer. For those who want something shorter


and more digestible than an individual college-level course, online training sites such as Udemy and Coursera offer several specific areas of training for marketers. Although these courses weren’t developed by university or business school professors and don’t contribute toward an accredited certification or degree, for those who need a quick refresher or an introduction to a new skill set, these are great options. No matter which avenue you pursue,


2021 is a great time to expand your marketing knowledge and skills and to kickstart a new phase of your career. 


Synchronous vs. Asynchronous Learning When researching online learning opportunities, you’ll see that courses


are categorized as synchronous or asynchronous. What’s the difference? Synchronous Learning


This type of learning happens


in real time, often with a set class or log-in schedule. Lectures


and discussions are live, and participation on a specific schedule is required. The advantage to this type of


online learning is the ability to interact with professors


and classmates and to have questions and issues addressed immediately.


Hybrid-Model Learning


Some online marketing


courses offer a hybrid model, combining synchronous and asynchronous learning methods.


Be sure to research what kind of learning each


course or program offers and choose the method that best suits your schedule and needs.


Asynchronous Learning


For those whose commitments won’t allow for a set class schedule, asynchronous learning may be the better choice. Asynchronous courses aren’t scheduled; instead, lectures are pre-recorded, and the students work their way through the curriculum at their own pace, viewing course content whenever convenient. Note, however, that in many cases assignments are still due at set times, and there will still be a final due date for the completion of all coursework.


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