Q1 • 2021


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The pandemic has escalated the move by name-brand colleges and universities to develop online courses in all areas of marketing in addition to digital marketing programs.


These courses and trainings have been purposefully built for online learning and have tended to focus on digital marketing. However, the pandemic has escalated


the move by name-brand colleges and universities to develop online courses in all areas of marketing in addition to digital marketing programs. Whether you’re looking for a course, a certification, or even a degree in any area of marketing, you can now find a match from a college, university, or business school. As organizations encourage employees


to expand their skill sets, there have never been more options for expanding your knowledge base from the comfort of your home. But what’s the difference between a degree and a certification, and where should you look for online marketing course content? Here’s a guide to get you started.


Digital Marketing Certification Programs “Digital marketing plans and best practices are not one-size-fits-all,” Friendly notes. “Strong digital marketers take time to understand the company’s business needs, then create customized digital marketing plans based on specific goals. Strong digital marketers are a master of this, and it requires a wide range of skills,” she adds. Luckily, today we have the highest number of opportunities for online learning for


digital marketers than has ever been seen. Whether you’re new to the field or


just want to brush up on your skills, many colleges and universities offer either certificate or degree programs in digital marketing. The difference between the two has to do with course credits. Certificates are awarded for completing


a course of study that is done on a noncredit basis. Certificates can be in a specific area within digital marketing (lead generation, for example) or can be awarded for completing a larger study of digital marketing overall. Degree programs, by contrast, lead to


a graduate degree and require a certain number of course credits. Degree programs take longer than certificates and tend to cost more than certificate programs. If you already have a bachelor’s or master’s degree, certificate programs could be the optimal choice for updating your skill set or expanding your knowledge on the latest digital marketing advancements. Accelerated by the ongoing remote learning environment that has washed over educational institutions, many well-known and prestigious schools have begun offering online digital marketing certification programs designed around distance learning. Duke University, for example, offers a


Certificate in Digital Media and Marketing through its Office of Continuing Studies. This is a self-paced program designed for people who want to improve their skills in digital marketing or start a new career in the field. It is one of the most comprehensive noncredit programs, with 350 combined instruction/study hours delivered over 12 months. The course empowers students with the right skills required to be professional


to Take an Online Marketing Course This Year


It’s never been easier!


With so many of us at home with extra time to fill, the


online flex-participation format offered by even top-tier institutions makes taking an online course more convenient than ever.


You’ll gain confidence.


A study by Adobe found that less than half of digital


marketers feel confident in their skills, which can affect overall performance and results. Making sure you feel comfortable with SEO, social media strategy, pay-per-click, and analytics ensures you can make informed choices for your organization and course correct based on the resulting data.


You will become more valuable.


The demand for online


marketers has never been higher. In fact, according to the American Marketing Association, salaries continue to rise for online marketing roles of all kinds as the gap between supply and demand widens.


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