INSIGHTS


Q1 • 2021


03


Earned Value Reply Mail Promotion


Encourages mailers to continue to distribute Business Reply Mail (BRM), Courtesy Reply Mail (CRM), and Share Mail envelopes and cards by providing a financial benefit when their customer puts those pieces back into the mailstream. All participants will earn a $0.02 credit per counted reply and Share mail piece between April and June of 2021. Credits may be applied to postage for First- Class and Marketing Mail letters and flats and must be used by December 31, 2021.


Personalized Color Transpromo Promotion


Enhances the value of First-Class Mail by encouraging mailers of bills and statements to incorporate color marketing messaging in order to foster a better connection and response from their customers. First-Class Mail presort and automation letters—bills and statements—that meet the updated dynamic print and personalization requirements will be eligible for an up-front 2 percent postage discount during the promotion period. First-time participants must meet only the dynamic color print messaging requirements.


Emerging & Advanced Technology Promotion


Encourages mailers to incorporate emerging technologies such as AR, VR/ MR, NFC, Video in Print, and multichannel mail integration with digital assistants/ smart speakers into their direct mailpieces. Regular and nonprofit Marketing Mail letters and flats and First-Class Mail letters, cards, and flats that meet the promotion requirements will be eligible for an up-front 2 percent postage discount during the promotion period.


Informed Delivery Promotion


Encourages mailers to continue to adopt use of USPS’s omnichannel feature, Informed Delivery. Participants may create Informed Delivery campaigns through the Portal or submit elements through their eDoc submission and develop campaigns that meet best-practice requirements. Regular and nonprofit Marketing Mail letters and flats and First-Class Mail presort or automation letters, cards, and flats that meet the promotion requirements will be eligible for an up-front 2 percent postage discount during the promotion.


Tactile, Sensory, & Interactive Mailpiece Engagement Promotion


Encourages mailers to enhance customer engagement with the mail through the use of advanced print innovations in paper and stock, substrates, inks, interactive elements, and finishing techniques. Regular and nonprofit Marketing Mail letters and flats that meet the promotion requirements will be eligible for an up- front 2 percent postage discount during the promotion period.


Mobile Shopping Promotion


Encourages mailers to integrate their direct mail pieces with mobile technologies that facilitate a convenient online shopping experience for consumers during the holiday season. There are many new mobile technologies that can be leveraged to qualify for this promotion to facilitate a seamless shopping and purchasing experience. Regular and nonprofit Marketing Mail letters and flats that meet the promotion requirements will be eligible for an up-front 2 percent postage discount during the promotion period. 


DOWNLOAD


Our 2021 USPS Promotions Calendar &


Descriptions HERE:


modernlitho.com/2021-USPS-Promotions


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