91% of surveyed consumers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations.


(Accenture Interactive Pulse Survey)


MAKING IT PERSONAL IN 2021!


98% of marketers believe that personalization has at least some impact on advancing customer relationships, with 74% saying it has a “strong” or “extreme” impact.


(Researchscape International for Evergage, Inc.)


94% of marketing professionals said personalization is “important”, “very important”,


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90% of consumers will share behavioral data if additional benefits make shopping cheaper or easier. (smarterhq.com)


When asked to grade their current personalization efforts in their marketing, nearly half (46%) gave themselves a “C”.


(Researchscape International for Evergage, Inc.)


What grade would you give your current personalization efforts? 6%


A B C D F


0 29% 17% 2% 20 406080 100 46%


or “extremely important” for meeting current marketing objectives.


(Epsilon.com)


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