14


Q1 • 2021


FEATURE


d gita


digit lmarkete s oug


t h authors n lu


contentmarke


arket rs. The r , spe


h pro ram


ogram is delliver d


thro gh strereaming id o esso s by top notc Cou


n video lessons arketi , an co su


urses inc ude search enginng ne optimizat eting, emailma


t ng, and


web analytics. TheWharton School at the University of


Pennsylvania also offers a digital marketing certification program. Their online digital marketing courses teach the key marketing skills most in demand


to yday: omnichannel


marketing; marketing analytics; socialmedia strategy and analysis


y;; and data-driven,


customer-centric approaches to customer retention. The certificate program consists of four courses that each last six weeks; the courses are also offered individually for those who don’twant to pursue the certificate. If a certification program is too involved


for you, the Kellogg School of Management at Northwestern University offers an MBA- level continuing education course in digital marketing. Digital Marketing Strategies: Data, Automation, AI & Analytics is an eight-week, online program that provides an end-to-end perspective of the modern marketing process, starting with gathering customer insights, moving through content strategies and execution, and culminating in optimization and AI applications. Rutgers, The State University of New


Jersey, offers 11 online marketing degree programs atthe undergraduate and graduate levels, including an online Mini-MBA in Digital Marketing and a digital marketing certificate program.The Mini-MBA is a 12-week, self-paced program and includes courses incontent marketing, digital marketing, and


eakers, nd on ultants. arc


e vered op-


tiion n,


social e ling


social selling. Rutgers of n in


nd viid al basissis. Of


off onl ne courses


O course, h se n in


o online digitatalmarketing cour esurse on an indi dual


utgers alsl o offer a ke ng


r e the e are use ju t a fe ew examples e in digital marketing.MIT,


Notre Dame, Georgetown University, and Syracuse University also offer certification programs and individual courses online.


Online MBA-Level Courses and MBA gPro rams in


Marketing


If you are seeking coursework more advanced than that of gdi ital


mark geting certification


programs, many business schools offer online MBA-level marketing courses, and inmany


Rutgers, The State University of New Jersey, offers 11 online marketing degree programs at the undergraduate and graduate levels, including an online Mini-MBA in Digital Marketing.


cases, you can complete an actual MBA in marketing online. These programs are broader than just digital marketing and include courses in marketing strategy, research and analysis, international marketing, decision-making, and product management.These programs tend


ers a varie y ariety


t


to cos to com bu


ostmo


ore and ut they are


d tak tomove intomanag


mpllete than cer r at


kemore tiime and e tification


d effort n programs,ms


e a gre t option for those looking gement or take their


marketing career to the next level. CornellUniversity’s eCornell offers a program


much like Rutgers’ Mini-MBA, a series of six MBA-level marketing strategy courses designed to help you set strategic direction for your company, department, or product line. Learn to drive results


through market research, brand g


communication, new channel distribution, and m ,orepg


positioning marketing as a ykey driver for g


overall business strategy. Completion of thef self-directed curriculumleads to a Marketing Strategy Certificate. Fordham University’s Gabelli School of


Business offers an onlineMaster of Science in Strategic Marketing Communications, an integrated programfocused on understanding the complexities of audiences with multifaceted identities, creating meaningful brand engagement, and telling purposeful stories that grab—and keep—your audience’s attention. Courses include crisis communication, corporate communication, and purpose-driven marketing, as well as researchmethods and social and digital media. CarnegieMellonUniversity offers an online


MBA in marketing through its Tepper School of Business. The curriculum trains students to use current marketing tools to analyze data andmake strategic marketing decisions. The programtakes 32 months to complete and includes coursework such as marketing with social media, segmentation, consumer behavior, and marketing research. Students must also complete a capstone project.


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