an environment that allows people to be their best, to be themselves so they can get their jobs done right and ultimately, help the team succeed” – Rule said he wants to see AGC of California and its members continue their efforts to build a more inclusive industry and to be even more proactive on issues such as mental health and sustainability, among others. “Te next generation expect to work for companies that have a moral com- pass, that are inclusive, and that are impactful in their communities,” he noted. “I think as an association, we need to get our companies to continue to rally around those ideals.” He pointed to the recently enacted


Advanced Clean Fleet requirement by the California Air Resource Board (CARB), which went into effect January 1, 2024 – requiring companies with fleets of 50 vehicles or more to convert their internal combustion engine vehicles to


zero-emission technology – as an exam- ple of the climate focused regulatory initiatives that California can expect to see more of in the coming years. “We can choose to lead the change instead of just reacting to the change,” he said. “Our challenge is how do we continue to build our industry around new environmental requirements?” AGC of California’s leadership during the early COVID-19 crisis is a prime example of how the association has positioned itself as a leader within the industry able to meet the big challenges. It played a key role getting construction to be deemed an essential industry, enabling many jobsites to remain open during the early days of the shutdown. Te association also led the industry in communicating with contractors the specific and evolving COVID-19 related jobsite requirements for each county throughout California.


Construction Industry’s ‘Moonshot’ Hand-in-hand with his passion for avia- tion and flying, Rule is also a lifelong fan of the space program. As such, he likes to compare some of the biggest challenges facing the construction today to those that the United States faced in developing its space program in the 1960’s. “Kennedy’s desire to get a man on the


moon by the end of the decade was a huge goal that people were skeptical could be achieved – but we got there,” Rule said. “Unlike some other industries, we solve problems for a living. So why can’t we as an industry have our own moonshot?” “What can we do to lead the way to-


ward solving these big challenges of climate change, the next generation workforce, greater inclusivity, and more?” he added. “Tat’s what I’d like to see us as an industry and as an association drive towards.”


CALIFORNIA CONSTRUCTOR MARCH/APRIL 2024


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PHOTO BY PAUL COSTA, TURNER FLATIRON JV


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