AI By Shannon Craig, Senior Strategic Planning Director, Brado
”The challenge is not in making AI smarter but in making it more emotionally intelligent. If we can build systems that learn not only from patient behaviors but from
patient emotions, we create a healthcare system that listens, responds, and, most importantly, cares.”
these innovations are ultimately about one thing: people. In this vein and for the last several years, artifi cial intelligence (AI) has been heralded as the great problem- solver—an engine for streamlining processes, reducing costs, and improving outcomes. But when we think about AI’s true potential in healthcare, it’s not just about automation or predictive analytics. It’s about deepening human connection and amplifying emotional resonance in an atmosphere that’s been stripped of its personhood. We already know AI
W
hen effi ciency, convenience, and return on investment oſt en dominate conversations around advances in health-related tech, it’s easy to forget that
can deliver personalized treatment plans, analyze vast amounts of patient data, and predict health outcomes with remarkable accuracy. But what’s oſt en overlooked is AI’s potential to reimagine the very way we relate to healthcare—and how, by off ering immediacy and empathy, AI can foster connections that improve not only effi ciency but health outcomes in ways we’ve only begun to explore.
AI as a Bridge for Human-Centered Care Any professional in this industry worth
their salt knows that, at its core, healthcare is an emotional journey. And every stage requires navigating uncertainty, fear, and hope. For patients, feeling seen and heard— especially during moments of vulnerability— can be as important as receiving the right diagnosis, advice, procedure, or prescription. Yet despite knowing this, and despite having the natural capacity to care woven into the
fi bers of who and what we are as humans, this is where we tend to fail the most. And it’s not entirely our fault. T e world asks a lot of us. Existing
from day to day in our skin, with our own families, trials and tribulations, and the tedium that comes with, you know, being alive, is challenging enough. Doing everything required of us and having abundant wells of compassion for others is nearly impossible. T is is the unexpected space where AI has the opportunity to shine, not merely as a tool for diagnosis but as a bridge between technology and genuine human care. When paired with deep consumer and
patient insights, AI can act as a catalyst for empathy. Imagine AI-driven systems not just off ering treatment plans, but listening, learning, and adapting to each individual’s emotional and psychological needs. Imagine the brands, physicians, and practices that
Shannon is a strategist and qualitative researcher at Brado, a global leader in healthcare research and strategy, in St. Louis, Missouri. She’s working with Brado to launch and expand their Conversational Engagement Platform, an AI-powered, qualitative-insight trained solution designed to further emotional connection and better health outcomes. T e Brado CEP is currently providing companionship and navigational support to patients and caregivers in the dementia and orthopedic space, with plans to expand into sleep, maternal health, cardiology, and oncology.
IN Pharmacy
Using AI to Solve Healthcare’s People Problem
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