INSIGHTS COOL FIND! »


CALLING ALL DESIGNERS AND


SKETCH NOTE TAKERS If done right, your followers will play a


crucial role in generating content around your brand. Users of Instagram upload something like 40 million pictures each day. Stage hashtagged photo contests with prizes for winners, share consumer images of your brand on your Instagram feed, and use creative hashtags to assemble photos around certain topics to increase consumer-generated content. Many businesses neglect the


opportunity to rely on partners to drive traffic to each other’s Instagram accounts. Customers, business partners, and suppliers often share similar audiences, so tagging them in your posts can help spread the love and drive traffic between you. Trending hashtags can also help your brand join photo “conversations” and send users your way that might not find your brand otherwise. Instagram is huge, but Facebook is


. . . more huge, and it owns Instagram. Adding an Instagram tab on your Facebook Page enables you to instantly share your Instagram photos to your Facebook fans. Finally, remember that simply gaining


followers on Instagram is generally not the end goal. Whether you’re looking to collect emails or send viewers to a product page for a special offer, use the endless character count allowed by Instagram with your photo to tell a story, and use a call to action that refers followers to the link in your bio that can be updated at any time. 


And the winner is . . . @MAILCHIMP


We’ve crowned MailChimp as one of the best B2B Insta’s we’ve ever seen. Through bright but simple photographs, we go behind the scenes at their Atlanta, GA headquarters and live the MailChimp life of fun and goodness! We meet winners of the office baking contest, coffee hour guests, and executive team members such as Dan, the Co Founder and Chief Customer Officer. We even follow them to sporting events and talent-recruitment days. If you’re looking for great Instagram creativity and inspiration, look no further!


The Moleskine Smart Notebook is a MUST-HAVE tool! Th


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The Moleskine Smart Notebook and companion app instantly turn your hand-drawn sketches into fully workable vector files accessible within the Adobe Creative Cloud.


Spring 2016


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Check out this YouTube video to see how it works:


With the feel of a traditional leather-bound notebook, the Smart Notebook is made of a special paper optimized for digital sharing using markers placed on each page. Download the free app, sketch, point, and click! It’s that easy. And with your Adobe Creative Cloud membership, you can sync your files to the Creative Cloud and immediately open them in Adobe Photoshop CC or Adobe Illustrator CC to continue working.


4. GENERAL ELECTRIC Yep, THOSE guys. GE’s Instagram account does a wonderful job of showing off all the things they do that you didn’t realize they did. Spectacular images of big machines such as locomotives as well as videos of wind turbines combine with inspiring quotes to visually tell the brand story: “to build, power, move and cure the world.”


5. AMERICAN EXPRESS Amex focuses on what you can do with the card and displays it via polished, perfect photos of desirable items and locales. It also relies on Amex ambassadors such as professional photographers and has given smart Instagrammers (such as chefs and designers) the keys to its account as part of its #MyAmex campaign to increase audience engagement.


ENTER TO WIN THE MOLESKINE


SMART NOTEBOOK TODAY! Scan the QR code or visit:


modernlitho.com/Spring2016Register


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