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E-mail subject lines with question marks have the biggest impact on opens with a 44% higher open rate than using exclamation marks. (Retention Science)


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Emails containing subject lines with six to 10 words generate the highest open


rates at 21%. (Retention Science)


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companies now say they have dedicated social media staff as of 2015.


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August is the peak season for unsubscribes with a 28% unsubscribe rate. Plan retention maneuvers and release new content and offers in July to avoid this! (Retention Science)


More Strategy, Less Content? 71% of businesses said they created more content in 2015 compared to 2014, but only 12% said they have an optimized content marketing strategy. (HubSpot and Smart Insights)


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