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WELCOME Spring 2016


01 Welcome to the Spring issue 1


3 THINGS TO KNOW ABOUT MODERN LITHO


Tom Auffenberg President, Modern Litho-St. Louis


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Modern Litho named to Top 20 Magazine Printers List! In 2015, Modern Litho had the privilege of being named to the Top 20 Magazine Printers by Publishing Executive. The Top 20 ranks the leading commercial printers in the U.S. and Canada, based on revenue earned in the magazine sector. Inclusion in this list is evidence of the steady growth of the Modern Litho companies over the last several years. A success we could not acknowledge without first thanking our clients for entrusting us with their print and communications needs.


We welcome Skip Bray as the new General Manager of Modern Litho – St. Louis! Congratulations to our own Skip Bray, the newly named General Manager at the St. Louis facility. He is a print enthusiast and industry veteran. You could even say he’s got CMYK in his in blood, as he began his printing career 35 years ago at the age of 16 at his family-owned print shop in Baltimore, MD. “Skip came to work for me eight years ago as a sales representative after many years working in the printing business both in sales and management. It didn’t take long for Skip to become our top sales rep, and he has maintained that status for many years. Skip is committed to providing quality and great service to our customers. I have every confidence he will do a great job!” – Tom Auffenberg, President Modern Litho – St. Louis.


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Direct Mail (Simplified) Series is now available – a $100 value FREE to our readers. An expertly crafted resource for the marketing or creative professional, this three part series by Foldfactory.com Founder Trish Witkowski dives into the world of direct mail offering insightful and practical solutions for engaging your target audience. If you haven’t already received your copy of this amazing series, we invite you to register now at: MODERNLITHO.COM/DMS


EXPERT OPINION


Read insights from the following contributors in this issue:


Joe Pulizzi


The recognized leader of content marketing talks about his new book and six-step process for content development. (Page 6)


Lee Watts Director of Marketing and Business


Development at Smith, Gambrell & Russell, LLP discusses their corporate publication. (Page 10)


Wayne Breitbarth


LinkedIn expert consultant and author examines the importance of your employees, LinkedIn pages, along with Melonie Dodaro, number one best-selling author of The LinkedIn Code. (Page 12)


Follow us online facebook.com/modernlitho @modernlitho linkedin.com/company/modern-litho Inspired Momentum is printed on 80 lb. Endurance Recycled Velvet Cover and 80 lb. Endurance Recycled Velvet Book.


01 Welcome Discover three new things about Modern Litho.


02 Insights Ideas, opinions, news, and trends.


06 Interview with Joe Pulizzi The number one leading content marketing guru gives us insight into his new book, Content Inc.


10 Marketing Case Study The Director of Marketing and Business


Development for the law firm of Smith, Gambrell & Russell, LLP shares her insight into the success of their custom publication.


12 Engaging Employees on LinkedIn Two LinkedIn experts discuss the importance


of having engaged employees on LinkedIn.


16 My Working Day A communications manager for a 1000+ employee law firm explains her role.


Executive Editor Cindy Woods, cmoteam.com


Contributing Writers Tim Sweeney, Cindy Woods


Design Production Design Designlogix Diann Durham


©2016 All Rights Reserved


Printed and distributed by Modern Litho www.modernlitho.com

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