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2024 Incentives for High-Volume Mailers


2024 High-Volume Mailers


2024High


The U.S. Postal Service (USPS) is launching a new way for mailers to save in 2024 with new incentive programs. The two new incentives are the First-Class Mail® Growth Incentive and a Marketing Mail® Growth Incentive. Both incentives encourage mailers to increase their year-over-year mail volume to receive a 30% postage credit for eligible future mailings.


BASELINE VOLUME AND PERIOD


The mailer must meet registration requirements for these incentives, which include accepting a baseline volume for each incentive as determined by the U.S. Postal Service.


The baseline for each classification, as calculated by the USPS, is your total mail volume for that classification during the USPS fiscal year 2023 (October 1, 2022, through September 30, 2023).


1 If a mail owner mailed at least one million qualifying mailpieces in USPS FY 2023 within a mail class, then qualifying mail volume mailed in calendar year 2024 within the same mail class that exceeds the USPS FY 2023 total would be considered incremental volume and eligible for a 30% postage credit.


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2 If a mail owner mailed fewer than one million qualifying mailpieces in USPS FY 2023 within a mail class, then qualifying mail volume mailed in calendar year 2024 that exceeds one million within the same mail class would be considered incremental volume and eligible for a 30% postage credit.


The USPS will calculate and award the credits at three points during the incentive:  July 2024  October 2024  January 2025


 PROMOTION FEATURES


30% Postage Credit on Qualifying Mail Quantities


 ELIGIBLE MAILPIECES FOR FIRST-CLASS MAIL GROWTH INCENTIVE INCLUDE:


 First-Class Mail presort letters


First-Class Mail presort cards First-Class Mail presort flats


 ELIGIBLE MAILPIECES FOR MARKETING MAIL GROWTH INCENTIVE INCLUDE:


 Marketing Mail letters and HD/saturation letters


Marketing Mail flats and HD/saturation flats Marketing Mail carrier routes ar els and s


Marketing Mail parcels and saturation parcels ation par els


 COMBINING WITH THE OTHER USPS PROMOTIONS


The First-Class Mail and Marketing Mail Growth Incentives can be combined with the other USPS promotions in 2024 for additional savings. The Mail Growth Incentive postage credits will be the final calculation after all other incentive and promotional discounts.


The incentives will run concurrently from January 1, 2024, through December 31, 2024. Mail Growth Incentive postage credits will expire after December 31, 2025.


 REGISTRATION PERIOD November 2023–June 2024


 PROMOTION PERIOD January–December 2024


 For more information on this NEW PROMOTION, ELIGIBILITY, AND REQUIREMENTS, ask your Modern Litho sales rep, scan this QR code, or visit: postalpro.usps.com/ msi/mgip


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