INSIGHT


INSIGHTS


Q1 • 20


Q1 • 2024


03


Reply Mail IMbA® (Intelligent Mail Barcode Accounting)


This program encourages businesses and organizations currently using Qualified Business Reply Mail (QBRM) and high-volume QBRM to adopt Intelligent Mail Barcode Accounting (IMbA). By adopting Intelligent Mail Barcode Accounting, Qualified Business Reply Mail and high-volume QBRM, customers can improve visibility, while also delivering easier payment methods and faster delivery speeds.


PROMOTION FEATURES 3% Discount —for Static IMbA


6% Discount —for Serialized IMbA


 ELIGIBLE MAIL OPTIONS  First-Class Mail single-piece QBRM letters and cards


 First-Class Mail single-piece high-volume QBRM letters and cards


 REGISTRATION PERIOD May 15–December 31, 2024


 PROMOTION PERIOD July 1–December 31, 2024


 For more details on the REPLY MAIL IMBA® (INTELLIGENT MAIL BARCODE ACCOUNTING) PROMOTION, scan the QR code or visit: postalpro.usps. com/promotions/Replymail


Informed Delivery® This promotion is designed to enhance the mail experience of eligible residential


and personal PO Box consumers. It encourages mailers to improve their campaign engagement and results by using USPS Informed Delivery to create a true omnichannel campaign that combines digital with direct mail.


PROMOTION FEATURES


4% Discount — for Mail Paired with:  A 4-color digital ride-along image with a CTA  A digital sample of mailpiece or representative image


 A live URL that will be embedded in the ride-along image


Additional 0.5% Discount —for eDoc Postage Statement Submitters


 ELIGIBLE MAIL OPTIONS  First-Class Mail automation letters, postcards, and flats


 USPS Marketing Mail automation letters and flats


 USPS Marketing Mail DDU-entered carrier route saturation flats


 Nonprofit USPS Marketing Mail automation letters and flats


 Nonprofit USPS Marketing Mail DDU-entered carrier route saturation flats


 REGISTRATION PERIOD June 15–December 31, 2024


 PROMOTION PERIOD August 1–December 31, 2024


 For more details on the INFORMED DELIVERY PROMOTION, scan the QR code or visit: postalpro.usps. com/promotions/ID


Retargeting Promotion The USPS Retargeting Mail Promotion is in response to your customers browsing


your website or app but not taking the desired action. Retargeted direct mail is automated, dynamically printed with customized messaging, and sent in a timely manner to a customer’s home via First-Class Mail postcard.


From abandoned shopping carts to not- downloaded free content, retargeting incentivizes marketers to mail personalized postcards to these visitors, providing a path toward completing a sale, building brand awareness, or taking advantage of unique offers that coordinate with their online visit.


PROMOTION FEATURES 5% Discount


 ELIGIBLE MAIL OPTIONS First-Class USPS-qualified postcards:  4.25" x 6" Single-piece First-Class Mail postcard  4.25" x 6" Presort First-Class Mail postcard  6" x 9" Presort First-Class Mail postcard


 REGISTRATION PERIOD July 15–November 30, 2024


 PROMOTION PERIOD September 1–November 30, 2024


 For more details on the RETARGETING MAIL PROMOTION, scan the QR code or visit: postalpro.usps. com/promotions/retargeting


Direct Mail is a strategy, not just a channel.


At Modern Litho, we can help you navigate the U.S. Postal System promotions, and design and deliver successful direct mail campaigns. All while pairing it with digital marketing and comprehensive tracking mechanisms.


Modern Litho—your direct mail and USPS experts. Download a PDF of the 2024 USPS Promotions and Incentives at: modernlitho.com/2024-USPS-Promotions


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