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moments to build connections.” Fellow official partner Polaroid, referring to its limited-edition i-Type film pack, which surrounds photographic images with a Peach Fuzz border, declares that the hue “helps photographers incorporate colorful feelings of togetherness and comfort into their craft.” Insurance companies, day care centers, and veterinarians are just a few of the other businesses that might consider incorporating the color into their palette. Peach Fuzz’s gentle warmth, what
Pressman calls its “message of caring and sharing,” also appeals to a sense of altruism and idealism, making it useful for cause marketing. For that reason, it’s especially fitting that Cariuma is once again the Pantone Color of the Year’s official footwear partner, offering four styles that pair Peach Fuzz with white. Sustainability is a cornerstone of Cariuma’s brand; among other initiatives, it plants two trees in the Brazilian rainforest for every pair of sneakers it sells— and it has planted more than two million trees so far.
Sophisticated Too While the pinky-orange hue and even its name evoke soft, sweet comfort, Peach Fuzz “is a more versatile shade than one might imagine,” Pressman insists. Yet another Color of the Year 2024 partner, cosmetics company Shades By Shan references that versatility with its Lip Shine, noting that the limited-edition product “enhances every individual’s warmth and natural beauty,” regardless of skin tone. For its part, Pantone has created five palettes that include the color among various other hues, to differing effects.
The Peach Plethora palette is what you’d expect: a range of peachy shades, from off-white Pristine to full-blown Georgia Peach, for maximizing the openness and friendliness of Peach Fuzz. Other palettes spotlight other aspects and potential uses of the Color of the Year. The Libations palette, for instance, complements Peach Fuzz with more urbane colors such as yellow-brown Sauterne, red-brown Marsala, and muted-violet Grapeade, playing up its “quiet luxury” affinity. With its pinks, oranges, blues, and blue greens, the Pairings palette underscores the playful, youthful elements of Peach Fuzz. More eclectic are the Flavor-Full and Hybrid Hues palettes. The former, which runs the gamut from deep Blueberry to quiet Green Banana, “lends itself to complex and engaging color combinations,” according to Pantone. The latter consists of colors such as Jade Green and the purplish- brown Myristica, which wouldn’t seem to work with Peach Fuzz, but nonetheless do. All of which supports Pressman’s
contention that Peach Fuzz is indeed versatile, even chameleonlike. It can hint at nostalgia—suitable for a time when grandmillennial coziness continues to be in vogue and art deco sleekness is making a comeback. Yet it has a “gentle lightness and airy presence that lifts us into the future,” as Pressman says, and it can lend an analog warmth to cool digital assets. It can skew sophisticated or sweet, aspirational or accessible, all while demonstrating that a whisper can be at least as attention- grabbing as a shout. And what brand or business doesn’t want to make use of a color like that?
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