CONTENTS AND A LETTER FROM... WELCOME Q1 • 2024 01 As we step into a new year filled with fresh possibilities


and creative opportunities, it is our pleasure to bring you the 2024 Pantone Color of the Year: Peach Fuzz. This captivating hue brings warmth, charm, and a touch of nostalgia to our lives and represents the optimism and softness that many have been yearning for in recent times. Its gentle, peachy undertones symbolize hope, growth, and positivity. Pantone’s choice reminds us that even amidst change and transformation, we can find comfort and familiarity. Speaking of transformation, our feature article includes a wealth of insight on


06Cover Story


Jeff Davidson President, Modern Litho


Interview with Chief Marketing Executive Turned Chief Marketing Lecturer, Jim Davey


rebranding. It dives into the differences between a rebrand, a reposition, and a redesign. Jim Heininger, Principal of Rebranding Experts, and Roger van den Bergh, a founding partner of brand identity design firm Onoma, opened our eyes and minds to the why and when of rebranding. This topic is especially relevant as we have recently renamed our Brown Printing location at 411 Madison St. in Jefferson City to Modern Litho - Jefferson City. I invite you to see our announcement on the inside back cover and view the video message. Our cover story introduces you to Jim Davey, CMO turned chief marketing lecturer,


as he talks with us about the changing dynamics of marketing organizations and some of the lessons from the class he is currently teaching to the marketing professionals of tomorrow. As we find ourselves getting a firm hold on 2024, we invite you to embrace Peach


Fuzz as a symbol of hope, explore the world of rebranding, and take advantage of the USPS promotions to propel your brand into the hands and minds of your customers. Our editorial team is dedicated to bringing you the latest trends, insights, and inspiration to make this year a vibrant and successful one.


10Brands We Love PANTONE + CARIUMA


Editorial Letter01Welcome 02Insights


E16Spotlight vent Trends


12Feature What’s in a Rebrand?


Executive Editor Cindy Woods, cmoteam.com


Contributing Writers Sherry Chiger Cindy Woods


Design Diann Durham Tim Sweeney


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©2024 All Rights Reserved All images, unless provided by our writers or interviewees, are used under license from Shutterstock.com. 2024 USPS Promotions and Incentives


Printed and distributed by Modern Litho www.modernlitho.com


Inspired Momentum is printed on 100 lb. gloss cover with reticulated coating and 100 lb. text.

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