How is the role of direct mail changing in your organization?


(A 2023 Winterberry Group Survey) 


It is estimated that US marketers will have invested


$39.36 billion on their direct mail 


19.2%of responding organizations


said they are leveraging  


  from doing so.


53%of marketers are


shifting to more personalized content over the next year.


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


Which of the following is the most important use case direct mail  for your organization?


54.5% 37% of marketers say that


their improved ability to activate omnichannel campaigns will be a core driver of their increased direct mail spend over the next year.


organizations said they are taking steps to better integrate direct mail with other marketing channels and are  from doing so.


39% of responding


18% 


 11.8%


 (at scale and/or among specialized target audiences)


7.8% 5.6%  


36% of marketers citeenhanced


targeting ability and


34% cite increased personalization ability as core drivers for increasing direct mail spend over the next year.


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