10


Q1 • 2024


COLOR OF THE YEAR Brands We Love Pantone’s2024 Color ofr thef Year: Peach Fuzz “m


ay you live in interesting times” can be seen as a blessing or a curse. The “highly unusual times we continue to find ourselves in,” according to Vice President Laurie Pressman, shaped the Pantone Color Institute’s selection of its 2024 Color of the Year, Peach Fuzz. Pressman describes Peach Fuzz as “nestled between pink and orange.” “Heartfelt,” “nurturing,” “comforting,” “compassionate,” and “welcoming” are other words she uses in discussing the soft, warm shade. It won’t jump out at you from a store shelf or a newsstand the way the previous two Colors of the Year, 2023’s Viva Magenta and 2022’s Very Peri, might. Instead, it quietly invites you to come closer and get to know it better.


Warm and Fuzzy Viva Magenta was described as “expressive of a new signal of strength.” Very Peri, the first-ever hue Pantone created specifically for its Color of the Year, was deemed as having a “spritely, joyous attitude and dynamic presence.” While those colors


Pantone-Created Color Harmonies


were vivacious and bold, Peach Fuzz taps into what Pressman says is “an increased focus on community and people across the world reframing how they want to live and evaluating what is important: that being the comfort of being close to those we love.” You’d have to go back to the 2016 Color of the Year—which was actually two colors, Rose Quartz and the dreamy blue Serenity—to find a selection that emphasized tranquility and comfort to a similar degree. Pantone Color Institute’s executive director at the time, Leatrice Eiseman, said that the two colors reflected “connection and wellness as well as a soothing sense of order and peace.” That description could apply to Peach


Fuzz as well. More than the cooler-in-tone Rose Quartz and Serenity, though, this year’s color is warm and intimate, ideal for brands that want to communicate a sense of closeness and caring. Motorola, an official partner of the Pantone Color of the Year, plays this up with the Peach Fuzz edition of its Razr phone, which it says highlights “the importance of shared


Peach Plethora


Libations


Pairings


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20